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Anta'S List Of "Most Valuable Chinese Brand 100" List

2016/3/22 13:23:00 68

AntaBrandDesign

Yesterday, China Beijing -WPP and Huatong Ming and Lue company released the most valuable Chinese BrandZ in 2016.

brand

Top 100 list.

Anta

It has become the only brand of Chinese sporting goods enterprises.

Ranking results show that Tencent won the top spot this year, and its brand value increased by 24% to $82 billion 100 million.

Immediately after that, China Mobile, Alibaba, ICBC, Baidu, China Construction Bank, HUAWEI, Agricultural Bank of China, China Ping An and China life ranked the top ten in the list.

For Anta's success list, the industry believes that since the establishment of the first national sports science laboratory in 2005, technological innovation has become the biggest driving force for Anta's strong growth.

In 2015, Anta's R & D cost accounted for 5.2% of the cost of sales, and R & D accounted for 0.9% growth in the previous year, the first in the industry.

It is understood that Anta group has set up a number of R & D institutions in the United States, Japan and South Korea, through the establishment of international R & D institutions.

Design

The team has greatly enhanced the competitiveness of products.

Anta has just released its annual report in 2015, and its revenue has exceeded 10 billion yuan. It has become the first enterprise to break through billions of dollars in China's sporting goods industry, which represents the official arrival of the 10 billion era of China's sports brand.

"In this sense, the golden age of China's sports industry has just started, and Anta's billion has just begun."

Ding Shizhong, chairman of the board of directors of Anta group, said.

It is understood that Anta will continue to play and use strong brand value, further improve product and brand differentiation, improve the management of retail channels, enhance the cost-effectiveness and response speed of the supply chain, strengthen its core strengths, and enable the growth momentum to continue, so as to maintain leadership in the Chinese sports market.

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