Italy Jewelry New Leader -- Claudia Piaserico

Last year, Claudia came to China, felt the environment of China's vigorous development, and praised the beauty of Chinese women. Luckily, she has already set up the Chinese business. Misis now has a store in Shanghai, and will not only meet with consumers in Beijing, but also in the future. In addition, Wuxi, Changsha, Guangzhou and other provincial capitals will also have Misis shops, and have also tried Tmall, China's e-commerce platform. Claudia has brought a clear breeze to Italy's traditional jewelry industry with its own success, that is, reform and innovation and internationalization. Claudia also has a pioneering work. Her cooperation with Chinese artist Wang Xiaohui has become a good example of the jewelry industry in Italy, China. The integration of Chinese and Western cultures absorbs the nutrients of culture, which is the opportunity for the revival and all-round development of jewelry.

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If you ask Claudia about her role at the moment, she will proudly tell you that I am a designer, I am an entrepreneur, and I am also an industry leader. At this moment, Claudia was somewhat overbearing by lawyers. As a jewellery designer, Claudia commented on his jewelry design: originality, difference and maturity! Maybe this is a sketch of a new generation of industry leader.

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ClaudiaPiaserico was born in Vicenza, the northern city of gold industry in Italy. In 1986, her parents set up a wholesale silver jewelry company. But in 2006, Claudia and his brother gave up their original career and made a big choice to return to the family business. Business adjustment They started their own product design, changed the original sales mode, access and image. In 2008, a brand new milestone was established -- the Misis brand was formally launched.

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Italy has a long history and rich cultural heritage, which nourishes Claudia's colorful sources of inspiration. What she is most proud of is her persistent pursuit of the beauty of nature, the love of her family, the charm of the sea, and the performance of her art. People say that Italians are really good lives, and they are all eye catching artworks. Claudia is learning new things, including painting skills, in the process of growing up. It is not difficult to decipher the fact that most of her works show the lifelike life of animals and marine life, and the art of porcelain glaze comes from ancient art.

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In the two generation, the business of returning to the family business will often encounter many business ideas. Fortunately, Claudia's parents, brothers and sisters trust each other and take the responsibility of family and career. Duty So they always live harmoniously and work together. And the family business continues to improve, has achieved unprecedented results. Claudia, who has a business strategy and taste, is young but talented because he was elected chairman of the regional jewelry processing enterprises association. He has assumed more social responsibilities. Because Italy jewelry industry is also facing reform and development, young Claudia is the hope of doing business, and also symbolizes the coming of the new generation of Italy jewelry era.

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When it comes to talking about Misis At the time of brand, the beautiful Claudia began to shine more commercial women elite characteristics. She said that this is a high-end jewelry brand, only distributed in the best jewelry stores in Italy, and also sold in the world's most famous department stores, such as HarveyNichols in Europe, Mitsoukoshi in Japan, of course, will appear in the emerging Russian and Kazakhstan concept stores. Now Misis is also working with brand agents in Europe and China. When we first created the Misis brand, Claudia had a clear concept. It could meet the needs of women aged 25 to 70, but it was very practical. Misis hoped that women could have elegance, maturity, humor, fashion and attention to detail.