Yin Man'S Lantern Festival Video Word-Of-Mouth Praised The Concept Of Slow Life

As the Internet video is hot but the content is homogenized, a Lantern Festival video featuring a cotton and linen artist and a slow life leading women's clothing brand has attracted a lot of attention from young people.

It is reported that the video was launched jointly by three brands of Yin man, Han Hou and mercury home textiles, and created an extremely high number of videos on several major video sites on the Lantern Festival.

The theme of the video is highly praised. The tender line is not conventional.

The video content is mainly tender, and material is close to people's real life.

Influenced by the current video website's homemade network play, the Internet video fever has made many brands also look at the area of network video, and independently shoot relevant videos of brand content.

But it is not hard to find that most of the brand launched videos have been dropped, and the network response is not ideal.

And why can this video of the Lantern Festival stand out in many videos? We interviewed Mr. Sun, director of marketing of an Internet communication agency, for questioning.

"Now there are so many videos on the network that no features can attract attention at all.

In the Lantern Festival, many merchants have avoided the theme of "Reunion".

"Family love" and "love" are eternal themes, and what kind of intentions can be unconventional and resonate with netizens, which is the secret that this video can get such a high degree of concern.

Yin man, who is responsible for the situation, said: "in view of the fact that young people can not go home on the Lantern Festival, they have enriched a real emotional video, hoping that it can bring more warmth to people and educate more people to enjoy the warmth and happiness of their families.

"Truth" is the soul of this video.

The choice of conception is also established after many practical investigations by many netizens. It is the reason for returning to the essence of life and starting from the truth and simplicity of the family. This is why the video plot can impress netizens.

Win win of video word of mouth, brand concept is deeply rooted in people's hearts.

When the brand is spreading, the purpose it wants to achieve is not just a simple promotion, but also a deeper interpretation of the connotation of the brand.

Once the video was released, it won a good reputation on the Internet, which brought the brand reeducation to consumers.

Many young people who have seen the video said: before they knew it, their clothes were simple in style and comfortable in materials. They were consistent with the fashion design style of "elegant and simple, individuality and no publicity" advocated by the brand.

And watching the video of the "love Lantern Festival" theme of Yin man can better understand the brand spirit of "a simple life and a free life".

If a brand's work wants to win the public's good reputation, it must proceed from reality and start from the true feelings of the audience.

As an online brand, Yin man is undoubtedly a success through a video to enhance consumer's emotional identification with the brand.

The combination of the three brands is not difficult to find that brand audiences are all young consumer groups. In view of the way of communication of this group, brands should think more.

"The future brand communication will be more close to consumers' lives and listen to their real hearts," said the head of Inman.