The Development Trend And Key Analysis Of 2016 Trousers Enterprises

"What you want to learn is not business, but future. What you want to do is not business, but better yourself."

2016, in the beginning of the year, this passage is in

Spread.

This is a time when the whole nation is in business. There are talks about making money and the trend of the environment everywhere.

According to the statistical results, the future trend and the falling cases are the most frequently read categories. Why is this happening? Because everyone is concerned about the future and likes to look forward, but at the same time, he likes failure case analysis. On the one hand, it is to satisfy the individual's peeping desire, and on the other hand is to warn and avoid it, which is called backward looking.

Looking ahead is a trend. Looking backward is the market.

The two are related to one word: Li!

Now even the last toilet should be "

"Confused, impetuous, exaggerated, hyped, deceptive, unfaithful, distrusting..."

Untrue thinking and chaotic operation techniques pervaded the pants industry circle, and 50% of the small and micro enterprises died in 2015 because of this. Many brands disappeared, they were trapped by the old mode, they were killed by the team, they were killed by the boss's face, and they were killed by a tough thought.

Cheat on the road and be abused by secured loans.

Keeping pace with the trend of change has become the "great leap forward" of trousers industry.

The right one is the best.

O2O's mode is better, it doesn't fit you, and it will be dried up. How can it cater to the trend and demand?

We should pay more attention to form and degree, but not enough.

Perhaps, as experts say, the past 2016 will soon usher in the spring of industry development.

Active or passive, 2016 will be a difficult year.

What is the development focus of 2016? To clarify this problem is to make the best of ourselves.

Admittedly, 2016 of the key themes must be cash flow. For enterprises, while preserving their strength, the focus of development is to respond to the call of the state for inventory, capacity reduction or pformation.

Is the development of the OEM or the focus of brand building? Is it to reduce the price of products, or to ensure the quality of products, to maintain the quality of cowboy products, or to insist on self style?

There is no right or wrong in development.

No matter which way the focus of development is, to be yourself is obviously the best operation.

Widening channels may touch "electricity".

Viewpoint supplier: Yin Yushui, chairman of Fujian legend Paul Garments Co., Ltd.

Main point: traditional trousers enterprises enter the electricity supplier in various ways, and can seek new benefits growth point.

The high cost, the continuous decline of sales volume and the gradual estrangement of partners are the predicament faced by many trousers enterprises in 2015.

How to seek breakthroughs in 2016 is a difficult problem.

"In the new year, enterprises seek the way of development, first of all, we should take their own actual situation as a reference.

At present, some traditional trousers enterprises have already set foot in the electricity supplier, others are still waiting.

But the electricity supplier is the trend, not necessarily to go in this direction, but it can complement each other.

If we have not yet set foot in a relatively small business, we may find new benefits growth points from this aspect.

Fujian provincial legend Paul Clothing Co., Ltd. chairman of the rain water pointed out.

There are also many ways to get involved in the electricity supplier. Are they selling products on the platform of Tmall, Ali, Suning, etc., or do they have other ways to do the matching processing? The rainy water believes that cutting the wholesale supply from the network is a good start: "companies that are good at traditional sales channels are not necessarily good at Internet marketing, and the two have great disparity. Starting from the matching of the electricity supplier, it is more convenient and convenient to operate for the supply of wholesale and online stores.

"

But want to do and can do is not a concept in itself, many enterprises are eager to the electricity supplier, put into practical action, but hasty retreat.

"The successful operation of the electricity supplier must have its irreplaceable advantages.

From the selection of surface accessories, product development, and the grasp of trousers, all enterprises are required to have solid foundation.

At the same time, the rain water pointed out that the industry for casual pants positioning is generally vague, many people will Shishi casual pants, Shijiazhuang casual pants, and even pretty pants are classified as casual pants, and from the price system, the price of Shishi casual pants is slightly higher than Shijiazhuang, Shijiazhuang business casual slightly higher than the handsome male trousers.

Because network consumers are more sensitive to price, this definition is in the sale of electricity suppliers, which is unfavorable to Shishi group's men's pants products.

Therefore, the definition of casual pants must be reorganized in the new year.

At the same time, whether network sales or physical sales, the more precise product positioning, the higher the conversion rate, will not mislead consumers.

For the overall situation in 2016, the rainy water is very optimistic: "the industry reshuffle intensified, and the withdrawal of some small and medium sized competitive factories with weak competitiveness is also a new opportunity and growth point for the powerful enterprises.

It will push the industry to a better direction.

2016: fast fashion + cost performance is the core.

Supplier: Yu Yangguang, general manager of Yiwu Zhuo Da Garments Co., Ltd.

Main idea: the era of product cost performance has arrived. In 2016, the focus of the development of enterprises is fast fashion + optimal cost performance.

"From the consumption trend, the consumption of Chinese female consumers to the lower part of the body has never been so picky as it is now. They want both design and individuation, and also require material, workmanship, quality and optimal price.

The trousers have long gone away from the basic functions of clothing and warmth, but they have risen to the desire and desire to enjoy life and beauty.

Based on this, in the sunshine, the price time of the trousers has come.

When regression products become recognized development themes, price performance becomes the focus of competition in the 2016 market.

Improving product cost performance in an all-round way does not mean that we should simply reduce product prices and take a low price product line. Instead, we need to change the supply mode and production rhythm so as to realize the fast fashion line of enterprises.

How to improve product cost performance?

Yu Yangguang believes that the cost performance of products should be improved from three aspects.

First, diversification of sales channels.

At present, the status of the entity store will not change, and the O2O mode of trousers enterprises to move towards online and offline synchronization is still very difficult. It can not be realized in the short term. Therefore, in consolidating the physical sales channels, it is imperative to expand the sales channels of various forms of the Internet (ALI, Wei pin, micro business, etc.).

"The era of traders has passed, and trousers enterprises should take the initiative to attack, and can no longer be limited to a single sales channel."

Yu Yangguang said.

At the same time, the expansion of online sales channels, in disguised form, improves the performance price ratio of consumers.

Second, R & D innovation, pay attention to the sense of design, docking with the source, reduce the procurement cost of raw materials.

Under the pressure of consumer demand, redesign and light production will become a trend of traditional trousers enterprises.

At the same time, with the tightening of middlemen and upstream accounts, the docking between garment enterprises and source fabric enterprises will become the focus of development in the new form, which not only reduces the procurement cost of raw materials, but also complies with the development of the times.

Third, change the production system, improve product quality and reduce product prices.

In most professions, lowering the price of products has great damage to the brand, but in the light of the sun, low price does not mean that there is no good product. If we build trust between the brand and consumers, the products with high cost performance will be recognized by the market.

The practice of conventional production enterprises is to calculate profits of advanced firms and determine the prices of products, and then make production according to market demand.

Yu Yangguang believes that this practice is out of date, and subversion of tradition must go against the road. Now it is an era of oversupply. Instead of finding the market first and looking for people, it is looking for people to find the market first. First, locate products and consumers, formulate production volume and corresponding styles, make the best price performance products, and finally consider profits.

To change the pain of the industry, we must change the mode of production that exceeds supply, and the fast fashion + cost-effective production strategy and supply mode will become the core of the development of 2016.

Survival is the first priority.

Viewpoint supplier: Liu Weijiang, general manager of Shenyang dream deer Clothing Co., Ltd.

Main point of view: enterprises should maintain good cash flow and cash in inventory.

In 2016, the emphasis was not on development but on how to survive.

Liu Weijiang believes that for most small and medium-sized trousers enterprises, 2016 is not suitable for blind expansion, and it is more important to maintain the existing resources and survive. The focus of development should be on how to maintain good cash flow and inventory.

According to the practice in the industry, upstream fabric suppliers generally have some financial support for manufacturers, and manufacturers support downstream agents and retailers in the same way.

This hierarchical relationship has been in the industry for a long time. However, with the deterioration of the market situation in recent two years, more and more upstream fabric suppliers began to reduce corresponding support policies for manufacturers, and the requirements for accounts settlement methods are more and more strict, and even require cash settlement.

In 2015, it is almost the hardest year for fabric suppliers to recover accounts. In the coming year, they will try to avoid such a situation as much as possible.

This is a severe challenge to the cash flow of most trousers enterprises.

Liu Weijiang believes that enterprises want to maintain good cash flow, we need to start from many aspects.

First of all, the most important thing is to make the product well and market the product.

Only agents and retailers can sell products smoothly, and then it is possible to repay.

The product is not new, the price has no advantage, and it is not very realistic for agents to return money as soon as possible.

Secondly, bosses need to adjust their mindset and mentality in a timely manner. At the present stage, they should not expect to see any explosive growth in their performance. They hope to make millions of dollars every quarter and invest the money they earn.

Try to be less distracted and spend more energy and money on maintaining the normal operation of the factory.

Furthermore, we have limited support for downstream agents and retailers, and formulate the principle of refund.

In addition, Liu Weijiang pointed out that over the past two years, the overall overproduction of the industry has become an important business cost for most trousers enterprises.

But how do we go stock?

In the case of Meng Xi Lu, the dream deer set up a straight stall in the Shenyang five love wholesale market, and has accumulated one hundred or two hundred loyal retailers' customers over the years.

Whenever the season changes, the dream deer will deal with the inventory products in the form of letting profits.

At the same time, we also cooperate with more than ten shopping malls to display the brand image on the one hand, and to digest part of the stock in the discount sales promotion activities on the other hand.

"Inventory after multi-channel digestion, the final result is pretty good.

Of course, these channels need years of accumulation. "

Liu Weijiang said.