Sports Goods Market Is Finally On The Rebound

Adidas AG, the second largest sporting goods manufacturer in the world

Robin Stalker, the group's chief financial officer, said in an interview with the financial times on Monday that the group had no pressure to sell its campaign.

Reebok

。

News of the sale of Reebok Reebok was rampant at the end of 2014. At the end of last year, it was even quoted by news sources that the consortium of investors from Hongkong and Middle East was intending to compete for Reebok Reebok. The consortium was said to be a joint venture of Hongkong private Holdings Company, Jynwel Capital Ltd., Jin Wei finance and Abu Dhabi government affiliated fund established by Malaysia young rich businessman Lau tezo, and may offer an offer of 1 billion 700 million euros (about 2 billion 200 million US dollars).

Like Reebok Reebok, Puma SE Puma, which has been extremely depressed in the post Olympic era of Beijing, has continued to sell the news. However, the big shareholder of the company, the Kering SA group of France luxury group, has refused to sell.

In the past two years, the sports goods market has finally recovered. The news of Reebok Reebok's sale has been destroyed. While No Agency, an industry research institution, believes that Puma SE, which is gradually increasing its business, has no intention of selling it at this time.

US investors Mason Hawkins, Belgian rich Albert Fr Fr re and Egyptian billionaire Nassef Sawiris have joined Adidas AG AG Adidas group this year. At the beginning of this month, there were reports that three people were interested in jointly establishing the European investment company and made some changes to the joint investment Adidas AG Adidas group.

For the above hearsay, Robin Stalker said no investor had pressure on the group to sell any assets.

He also said the group and Mason Hawkins's Southeastern Asset Management and Albert Fr re re had good communication but did not talk about the future of the group with Nassef Sawiris's investment tool company.

Robin Stalker said the group had more business in consumer goods and footwear than durable goods. The group will reevaluate the American golf brand TaylorMade, and even sell it at a good price, and the group does not need to sell the asset.

Adidas AG, Adidas group in 2013 and 2014 were affected by the downturn in the North American market and the downturn in the TaylorMade business. Its performance continued to backslide. At the beginning of the year, the group divested the shoe brand Rockport of the United States, and sold it to private Holdings Company Berkshire Partners LLC and its rival New Balance Athletic Shoe Balance joint venture company. The industry therefore predicted that the company would continue to peel off the poor earning assets.

According to the financial times, Adidas AG Adidas group will decide whether to sell TaylorMade in the first quarter of next year. The brand has lost money this year.