What Is The "Early Spring" And "Early Autumn" Series That The Fashion Circles Love To Talk About?

If you have talked about fashion week, you must have heard "spring summer series" and "autumn winter series".

Then, what does "early autumn series" and "early spring series" mean?

The traditional fashion week is two times a year, one is autumn and winter fashion week in 2, March, and 9, 10 months in spring and summer fashion week. It requires designers to release autumn and winter design in spring, and release spring and summer in autumn.

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To put it simply, designers need to release the new series in fashion week six months later.

The function of fashion week is obvious.

In addition to the appearance of all kinds of people who dress very well together to show and take pictures, fashion week also brings together all participants in the garment industry to do business, such as buyers and brands, brands and fabric suppliers, brands and media.

The most direct thing is that the buyer who sits at the show stage can finish the order directly.

The significance of releasing 6 months ahead of time is that the buyer will notify the factory if the buyer completes the bill, and the goods will be completed, delivered, and stored.

This form starts from the 1910 week of Paris fashion week. Basically, the fashion week of two times a year is a fixed mode of operation of the fashion industry.

But later, due to shortening the cycle of fashion production, and in the spring and summer, autumn and winter fashion week, the "early spring" and "early autumn" series were derived.

The "early spring" series is also called the "early spring vacation" series (also known as Resort or Cruise). You can see similar words in many brands' news.

The emergence of early spring series is to fill the gap between "autumn winter" and "spring and summer", which will be listed every 11 months or so.

At first, the "holiday" series was specially provided for the rich. Those who had spare cash would fly to the tropics in winter to spend their holidays. Therefore, the holiday series were mostly designed for summer wear and swimwear.

The "early autumn" series (Pre-Fall) is designed to fill the gap between the two seasons of "spring summer" and "autumn and winter". It is sold almost every year in May.

Despite early spring increase,

The original intention is to fill the production cycle of fashion. However, many brands now question the function of fashion week - obviously, 6 months are too long.

Donna Karan has been talking about this problem for many years.

Just this month,

It is announced that the next New York fashion week is not to predict the autumn and winter series of 2016 years, but to display the spring series that will soon be sold in physical stores.

Immediately, Banana Republic also released similar messages.

Tom Ford announced the cancellation of the next show, and plans to hold a more intimate buyer and media meet.

Misha Nonoo directly hosts virtual show on Instagram.

What is interesting is that the series of "spring summer" and "autumn and winter" series with fashion brands are different in New York, London, Paris and Milan. There are usually no fixed sites for "early spring" and "early autumn" series.

Chanel's early spring series went to Palace of Versailles in 2013, and the early spring series in 2014 went to Dubai. In 2015, the early spring series was released at the east gate design Plaza of DDP, Seoul, Korea.

This year, Gucci, the chief design officer of the newly changed design department, was placed in an abandoned plant in New York.

The LV 2016 early spring vacation series was released in Palm Springs, California.

In addition, "early spring" and "early autumn" are more commercially designed to be more practical and simple and direct to customers' purses.

Brand creativity is usually put on the regular fashion week.

Obviously, the display of "instant display, instant reading, instant buying, instant wear" may become the trend of the future. Whether in the beautiful T platform or in the virtual Instagram, the real concern of the brand is how to sell these clothes quickly.