ZARA Leads The 2015 Asian Consumer'S Favorite Brand

Japan's economic news releases an annual list of "Asian consumers' favorite brands". The survey is targeted at consumers in big cities in six major Asian countries, covering five areas of services and products, including automobiles, luxury goods, fast fashion, smart phones and Internet.

The biggest electricity supplier in China

The overall ranking is sixth, but in the Chinese market, Alibaba's Alipay ranks first among consumers.

In addition to supporting the backbone of e-commerce, Alipay itself has been widely popularized as a means of payment. In China, more than 9 of consumers have "used the service", and Alipay has overwhelmingly supported it.

European and American brands have taken the first place in all fields of "most want to buy and most want" products and services, while Asian brands are only South Korean Samsung Electronics in smart phones, and Japan's UNIQLO occupies a place in fast fashion.

In terms of cars, BMW and Audi still take the top two. Mercedes Benz squeezed the Japanese TOYOTA in last year's list into the top three. It seems that the frequent exposure of the German car scandal did not affect the impression of "made in Germany" in the minds of Asian consumers.

However, the ranking of the public returned to eleventh place from 7, and the ranking in Southeast Asia decreased significantly.

However, in the Chinese market, which accounts for 40% of the public's global sales, its ranking has only dropped slightly, from second to third.

The survey was first included in the survey of luxury brands. Gucci won the "most wanted brand" and "once bought brand" first in the field.

Gucci has greatly increased the number of stores with China as its center. Sales of Asia Pacific region, excluding Japan, accounted for 36% of the total sales of 3 billion 500 million euros in 2014 years.

Sweden's fast fashion brand H&M rose rapidly and replaced it.

Brand Giordano ranks second in a narrow margin. ZARA is still leading the fast fashion brand. UNIQLO has won third of its outstanding performance in China and Thailand.

The fast selling group of UNIQLO parent company has set up 100 stores in China every year, and the total number of stores in China will reach 400, and the fast selling group has put forward the goal of "sales in 2020 reaching 500 million yen".

Research shows that

In terms of "quality", "innovation", "service" and "price advantage", the evaluation is better than ZARA, but it is not as good as ZARA in terms of "design" and "advanced sense".

This autumn, UNIQLO issued a joint design with Hermes's former designer to design Lemaire series clothing, hoping to attract the middle class and wealthy class in Asia.

Apple is still the favorite smartphone of Asian consumers.

In 2015, iPhone 6S sales in China increased by 99% over the same period last year, which has played a strong role in traction. 7-9.

SONY kept the third ranking, which is somewhat surprising.

Analysts believe that SONY's focus on high value-added models will release the world's first mobile phone that can display 4K HD images, and has been supported by consumers.

SONY has positioned Southeast Asia as its main market. It will consider setting up a new factory in Thailand. It will start processing products from electronic parts assembly and grinding.

Compared with last year, the list has fewer names - in other words, Asian consumers' preferences for brands are becoming more and more similar.

And Alibaba's Alipay has won the first place in the Chinese market with the overwhelming advantage of "the most consumer service".

Of course, it does not exclude that many Internet services can not be used by Chinese consumers.

Apart from China and India, Amazon has not set up a dedicated website targeting other countries in the other countries, ranking first among consumers' most wanted services, surpassing Google and Facebook, and being the seventh place in "used services".

More than 90% of Chinese consumers used Alipay services, and Alibaba ranked sixth.

Ah, I really want to know what the most desirable service for Chinese consumers is.

Note: the survey included 1800 people aged 16~59 years old who lived in China (Beijing, Shanghai), India (Delhi, Mumbai), Indonesia (Jakarta), Thailand (Bangkok), Vietnam (Hanoi) and Philippines (Philippines). Half of the men and women were investigated. The Nikkei Research conducted a network survey through a local investigation company. 300

The 104 brands involved in 5 fields were surveyed during the period from 10 months to the beginning of November.