Shoe Brand Jimmy Choo Shares Hit 52 Weeks. Where Is The Minimum?

Last Friday, the Jimmy Choo London Stock Exchange created the lowest price in 52 weeks, dropping 13% from 1.08 pounds per share to 0.94 pounds per share.

The trend of concussion for nine consecutive months suggests that this shoe company with a market value of about 406 million has great risks.

In December 13th, Barchart reported the low price of the shoe brand, which reduced its market value by 5 million 280 thousand a day.

The 52 week new low event is very important for individual stocks, because it implies that the company is extremely negative.

Most of this year is bad news for shoe brands. According to Jimmy Choo's latest earnings report, the performance of the shoe companies has dropped for the first time since the listing, and the sales volume of shoe department departments in the first 6 months of Jimmy Choo slipped by 4.5%.

The Jimmy Choo co-founder Tamara Mellon has the same name brand to seek bankruptcy protection.

in addition

Stuart Weitzman failed to complete its independent expansion and was bought by COACH in January this year.

Jimmy Choo has fallen 35.43% since May 15, 2015, and has continued to fall, which is worse than the standard & Poor's index 30.82%.

The shoe brand Sergio Rossi was sold by Kai Yun group and triggered the thinking of fashion industry. The development of brand in the past few years is a fairy tale of fashion shoes or a Cinderella pumpkin cart.

After all, the shoe industry has been exploding since the recession. As consumers avoid high priced clothing and support low price accessories, competition in the field of accessories has become fierce.

Jimmy Choo is a British shoe Brand Company.

The company has a market value of about 406 million pounds, including footwear, handbags, perfume, glasses and other products, with a price earnings ratio of 70.75.

The company's operation branches include retail (including online retail), wholesale and so on.

In order to seek diversified development, Jimmy Choo launched a new perfume Illicit Illicit in the autumn. The Group expects sales to reach US $100 million.

They all compete fiercely in the field of beauty make-up. Jimmy Choo is very difficult to accomplish this goal.