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Faced With Picking On The Guests, How Can The Manager See The Move?

2015/12/15 20:34:00 58

Clothing StoreShop StrategyBusiness Strategy

As a store manager, not only do I have to understand why customers are tricky.

We should take corresponding measures to let customers pay for the money and harvest customer praise at the end.

In the face of picky customers, do not complain, nor accuse, not even "tit for tat, eye for eye", but be patient.

The original intention of customers' fastidious is very simple, that is, they want to get perfect products or services.

It is very difficult to deal with it, but even to the point of "picking a bone in an egg".

However, customers should not give up because they are too crafty.

If so, the shop will offend a circle of people.

As a shop keeper, you must realize this: when you lose a customer, the friends and family around you will be lost. This is a group of up to 250 people.

So, how will the customer find out the difficult problem? The customer puts forward the requirements beyond the scope of the shop, the management ability or even the seemingly unreasonable demands, difficult or even impossible to satisfy, or can not be solved; in the purchase, the customer overemphasizes the details of the goods or service, the pursuit of perfection, no defects and defects in the process of commodity or service; after the purchase, find some unjustified reasons for the return requirements, and even unjustifiable exchange of goods.

There are three reasons why customers are tricky and picky.

First, the awareness of customer rights protection is getting stronger and stronger, which is not careless to the extent that it may damage its consumer interests, and even to the level of calculating.

Some customers even have trouble finding things, magnifying small problems, deliberately finding fault, and making unreasonable demands.

Second, customer demand is individualized, and customers' fastidious products have gone beyond conventional demand.

Its concern is not only about the quality of products, but also every commodity element such as style, color, specification and so on.

Third,

customer

In pursuit of perfection, more and more attention has been paid to the details of goods and services, and the standards are getting higher and higher. Even shops simply can not meet their needs.

In fact, as long as we endure the customer's fastidious and tricky, we may have the chance of successful sales.

In view of the needs of customers, we only need to provide customers with room for choice, especially for customers.

space

It is easier to establish a sense of trust among customers.

At the same time, a clear, reasonable and clear explanation is given to customers who do not understand, do not understand or understand the goods or services, which can eliminate the "ignorance" and "misunderstanding" of customers, and finally let customers accept them.

In addition, in the process of contacting customers, we should have a thorough understanding of the defects of customers' belief in goods or services, and solve this shortcoming for customers, or help customers eliminate their shortcomings. It is logical for customers to buy and consume.


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