The First Commercial Center In Chengdu Is About To Appear.
As a result of the strong impact of e-commerce, the shopping center has been forced to enter the 5 era since last year.
Compared with the past "rush to buy", "choose to buy", "buy and eat while you play", the biggest difference between the 5 era is that the commercial projects in the past are homogenized, and almost all of them are physical goods, emphasizing the speed of fast promotion, the intensity of commercial projects, the intensity of focusing activities, and the huge lineup of inviting stars.
However, many commercial projects with perceptual characteristics, spiritual needs and creative pursuits are revolutionized the past business traditions and changed the environment of the business market.
In fact, apart from
Shopping Mall
In the pformation itself, businesses are also constantly changing.
In particular, luxury brands are making changes in the retail industry, because they have long realized that it is the age of selling experience.
After Shanghai opened the world's fifth "Hermes house", LV also refused to be outdone. It closed its store in China World Trade Center Mall for many years and turned to a LV home in China World Trade Center West. This Home format, which combines social networking, brand culture communication and product display, is widely adopted by many luxury brands.
This means that if you want to build a shopping mall that attracts people, you must have your own characteristics.
Against this background, many developers began to pay attention to the "people in the shopping process".
Visual enjoyment
Even "auditory enjoyment", some tourist oriented shopping centers sprang up like mushrooms.
Such as Chengdu Tian Yue city commercial part of the sky Yue Hui, has created a total area of over 1000 square meters of the Southwest's largest sky screen.
At the same time, there are many elegant and luxurious commercial walk blocks, air shops, Executive Apartments, star hotels, Grade A office buildings and other formats. In the harmonious space combination, all kinds of classic architectural elements make the sky and sky curtain full of noble and fashionable commercial interest.
In turn, the super shocking magic effect brought by the sky curtain will play a strong and powerful role in promoting commerce outside the podium.
It is also like the curtain of times square in Suzhou. It is 100 meters long than the largest Las Vegas curtain in the world, reaching 500 meters, and it costs hundreds of millions of yuan to build.
The entire sky screen is made up of about 20000000 ultra high brightness LED lights, showing an area of over 6000 square meters, and its sales rank in the forefront of Suzhou.
In fact, similar
Sky screen
There are many such scenic spots business. Mr. Wu, a senior business planner of Jiaxin real estate, said that the introduction of scenic spot commerce will undoubtedly bring huge flow to the business itself. Its unique sense of experience may also become a tourist destination, and the commercial value it brings is immeasurable. "Scenic spot commerce is likely to become the development trend of commercial real estate in the future."
Beijing World Trade Street commercial street, because the sky screen can bring tens of thousands of people daily, peak period of up to 100 thousand of the crowd appreciation, its business promotion role can be seen.
Fashion brand shops from all over the world are also partial to the world trade scale.
Including ZARA Beijing's first flagship store popular with global fashion youth, Spanish fashion brand ADOLFO DOMINGUEZ, Beijing first store and so on.
The unique sky screen attractions also help the entire world trade scale sales in the top three shopping centers in Beijing.
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