The Existence Of Traditional Jewels Is Bound To Be Tortured.

When the jewelry industry rose, the existence of traditional jewels was doomed to be tortured.

Sales of traditional gold, such as Tibetan Silver and gold, are now declining.

Fortunately, gold has silver market. In China's custom, when the bride gets married, she usually wears a pair of 24K gold bracelets.

This is the same as wearing a diamond ring at a traditional western wedding.

However, due to the limitation of 24K gold carving, no matter whether Hongkong's old brand gold brand Zhou Dafu or Shanghai's old Fengxiang, no one can not avoid the old style because of the progress of the times, the influence of gold jewelry in the younger generation of consumers is declining day by day.

"40% of our business is in wedding jewelry, but we hope to develop a very creative jewelry line to attract young consumers."

Huang Shaoji, managing director of Hongkong Zhou Dafu, said he introduced the standard of 999.9 gold ornaments in 1984.

He said that the 24 karat gold is usually regarded as an international currency because

They are sold by weight, and consumers can sell the video exclusively to jewelers.

Last year, Lao Fengxiang opened its first store in Fifth Avenue.

Chief spokesperson

In my opinion, if foreign classical brands can enter the Chinese market, there is no reason why Chinese brands can not do the same thing.

In the past ten years, it has been doing.

The plan even started eight years ago at the Las Vegas jewelry watch exhibition. Today, it is located in the store in Manhattan. Most of the customers are still Chinese or tourists from mainland China.

Wang Ensheng said: "we are adding new product lines, combining 24 karat gold with jade, colored stones and diamonds, in order to attract more customers.

Our 24K gold ornaments are also based on Hongkong's gold standard, but the price is more competitive than that of Hongkong retailers.

But in modern society, when young consumers become the main force of consumption, it is no wonder that fashion, generous design or glossy and ornament are preferred.

Gold, which symbolizes traditional aesthetics, has lost its glory and gleam to it today.

When Zhou Dafu focused his business on Asia, he hoped to attract more young consumers with the special shape of Hello Kitty, which was built by Lee Min Ho and other long legged Obama and island countries. Shanghai's old Feng Xiang hoped that Westerners could learn to love the Asian style.