What Is The Strategic Plan Of Brand Store?

Commodity management is a very important job in store management. Therefore, some people have put forward the concept of commodity strategic plan, which is defined as the strategic plan for commodities provided by the market in terms of its location, time, price and quantity in order to achieve the market goal of the enterprise.

Usually, there are five practical activities in a commodity strategic plan.

(1) commodity intelligence activities.

Collect all the information about the commodity and seize the trend of the commodity, so as to refer to the sales activities and commodities.

(2) commodity composition activities.

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Activity is the fundamental basis, and the customer level is clearly defined so as to determine the composition of commodities.

(3) commodities selected activities.

Within the range of planned commodities, appropriate commodities should be selected to enrich them.

(4) supplementary commodities activities.

We will do a good job of placing orders and replenishment of salable goods and seasonal products to meet the needs of customers in order to achieve good results.

(5) commodity management activities.

To manage all commodities well, that is to maintain their full value and not to let unsalable goods appear.

To investigate the needs of customers, we must not only look at the surface, but also have a deep investigation.

In the process of display, stimulate customers' desire and urge them to buy impulse.

In general, the shop is more effective with the following three methods.

(1) collate daily records and conduct surveys according to internal data.

First of all, understanding the past activities of stores is very useful for future plans.

However, only by analyzing the past, we can not grasp the trend of the industry as a whole and the shops with different business principles.

Once the policy used in the past is wrong, its investigation structure is certainly wrong. It is certainly a problem to make a plan according to the wrong actual results. In fact, it is also a kind of sales analysis, which is to investigate and analyze the past sales results from various angles and in detail.

At the same time, observe the past and present sales changes, understand the real meaning of them, and predict the trend of customers' future needs based on it.

(2) to conduct an investigation from the statistical data published by various agencies.

For example, population statistics,

Statistics, national income statistics, tax payment statistics, etc.

If these data are sorted out well, it can be clear about the change of the customers' market income and the actual situation of the family life expenditure. It can also grasp the market development trend and the management characteristic, and compare it with the actual situation of the store, so that we can get the effective information of the plan.

(3) equipped with a guestbook, sending investigators to investigate and collect external materials.

For example, the scope of customers, comments and hopes for the store, the occupations of customers, the degree of income, and the average monthly purchase amount.

According to the items needed by shops, we should fill in the opinion sheets from all angles.

We know that stores must satisfy the needs of customers, that is to say, we have to identify the commodity structure and make it consistent with the needs of the target customers. Therefore, the commodity must aim at the needs of customers, design the business premises according to the business objectives of the franchised stores, and then understand the needs of customers through the investigation, know what customers need, and then look for products.

In fact, the process of merchandise management and strategic process is the analysis process of store manager's sales and market. After getting the proper analysis result, the operator will have a clear understanding of how to plan the commodity, and the originally complex planning becomes lighter and easier to carry out.