Traditional Clothing Brands Occupy The Leading Position On The Line, The Garment Industry Begins To Shuffle.

"Internet +" speed up the garment industry is facing big space and big change.

Overview

Category eleven double volume, the traditional line brand still occupies the dominant position.

UNIQLO is the champion of men's and women's clothing sales.

According to Tmall data, in addition to women's clothing, such as South Korea's clothing house, rash silk, Yin man and other Amoy brand sales to be more advanced, in men's wear, women's shoes, men's shoes, outdoor and other subdivision categories, sales of more than a dozen or so is a traditional brand.

The consumption trend of double eleven shows that traditional clothing brands occupy a leading position on the line. International luxury brand stores and international clothing brand layout are also staged in the Chinese market.

These phenomena reflect China.

A trend: the garment industry integration process is further accelerating, the garment industry is facing "big" change and "big" space.

Overall, offline brands and online brands show the stronger characteristics of the stronger, and offline brands have become the main force of online business.

More and more clothing enterprises have realized that the Internet, especially the mobile Internet, has become the core driving force for the growth of the retail industry.

Reporters learned that many traditions

The company has gone through a shortcut, through the establishment of the Internet industry fund to promote the Internet + pformation strategy of enterprises, such as the seven wolf wolf subscribed 300 million yuan to set up the Shanghai Hua Shang Hong chapter consumption investment center, nine Mu Wang set up the Internet + fashion industry fund nine Sheng Xin Lian.

In order to seek new performance growth, the traditional clothing enterprises have made two major moves: first, the whole category should expand cross-border.

Men's clothing entered the women's clothing market, women's clothing entered the men's wear market, men's and women's clothing brands went all the way into the children's wear market.

This has also led to just entering the fast-growing children's clothing market, running into the mature market, the end of the price and channel layout.

Second, pform the O2O plan of traditional stores.

In view of the slow down of passenger flow and the slow growth of business performance, the traditional network mode enterprises think of using new store experience technology + WeChat marketing and other means, so as to enhance the strategic objective of acquiring customers, gathering information of consumers and optimizing the membership marketing system.

Meanwhile,

It is also included in the operation of clothing enterprises.

The market also developed a store based SCRM system to help traditional enterprises better manage their membership and marketing.

Not only is the United States, including seven wolves, nine Mu Wang and other enterprises have already begun to try clothes customization service, Huang Yuanpu, founder of the Internet website, thinks that Internet is the way.

It can solve some of the characteristics of the traditional clothing industry, including avoiding stock formation, reducing product prices, recording data, increasing users' return, and meeting the needs of users' differentiation.

Clothing, once a brilliant traditional industry in China, has now entered a very difficult period of reshaping industrial mode.

Insiders say that the essence of business is like this. It is impossible for any business to grow at an unlimited speed. This is just the overdraft behavior of the capital greedy nature.

Therefore, to return to the essence of the clothing industry, we must do well in every product.