Yin Man + New World Department Strategy Change To Create Hot Spot Of City Fans

Mode is undoubtedly the most popular retail business, whether brand or platform, the layout of the whole channel has become the consensus of the industry irreversible.

At the same time, the traditional department store industry is facing many problems such as the aging of the formats, the loss of customers and so on. Partners have the complementary advantages of the business partners of the Internet thinking, activating the new business mode, becoming the tacit choice between the mainstream Internet brand and the commercial real estate bigwigs.

In July, Internet leader brand launched the initiative.

"Mode", opening up the strategic layout of the whole channel under the online and offline channels, this reconstructing the traditional retail business mode has opened a leading path and reference for restructuring the Chinese retail business pattern and brand management mode.

As of the end of October, Yin man + has opened more than 70, signed more than 140 shops, the first flagship store in China - Ingman + Paris spring experience shop landing.

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This is Ingman + the first joint Department store, perhaps it is still unfinished. In November 23rd, Yin man + held a strategic cooperation conference with the new world department store of Paris spring group. The O2O mode of Ingman + department store will enter the flagship of the new world's flagship department stores. The two sides jointly build brand and 100 goods in the new business model of O2O.

To integrate passenger flow, commodity flow and consumption experience, and integrate the Internet and traditional retail characteristic genes, help the community experience consumption move towards a new height.

Department store giants change to play fans community

The strategic partnership between Inman + and new world department stores is the first step in the integration of Inman and department stores. It is also the first cooperation between traditional department stores and the mainstream fashion brands of the Internet, bringing mainstream brands' stream of people, high conversion rate, high repetition rate and special scene consumption into Department stores, so as to better revitalize the commercial flow of people in the shopping mall, increase customer stickiness, enhance customer interaction and produce more value-added, providing more business imagination.

At the roundtable Forum on "cross border new integration" at the conference, Professor Chen Jianming, chairman of the sinemi group and Shanghai new world executives, Professor Chao Gang Ling, chairman of the China business brand alliance, and professor of International Business Management School of Shanghai University of Finance and Economics, published their views on how business models innovate from paction value to value creation, and how to reconstruct traditional department stores, interactive heterogeneous resources, and create value platforms.

It is understood that Ingman + in the new world department store Paris spring (Pujian shop), settled in just a month, sales in the floor women's clothing counters ranked the top three, the number of new members more than 2000.

Not only the performance of the store is obvious to all, but the sustained revenue generated by the new O2O mode has also brought a significant effect to the store. In the day of double 11, Shanghai's experiential store bought 20% of the total revenue from the outlets outside the store. The new business mode of full channel interoperability is good for the department store to bring more sustained returns, enhance customer stickiness and bring more value-added.

Yin man + Shanghai new world, creating hot spot of City fans

Fang Jianhua, founder of emann, introduced the operation of "Yin man + department store" in the future.

He said that "Yin man + department store" is an extension of yeman + thousand city stores. The aim is to integrate the O2O mode that runs in the community fans with the introduction of traditional department stores, and combine closely with commercial street shops to create opportunities for the pformation of the new department stores and the pformation of traditional department stores, and to serve the new consumption demand of more mainstream consumer groups.

This kind of experiential shopping, which combines online shopping with offline experience, integrates the experience of online shopping with visual, touch and fitting, and adds convenience to online shopping and home delivery in regular shopping, satisfying the needs of different groups.

Moreover, Yin man + not only is a clothing store, it is also a home life experience shop. In the future, it will increase more functions according to the demand of Yin Fu, and can buy all the visible objects in the 7 meters home to create a "slow life and living space" for fans.

In recent years, based on the successful operation of women's clothing, Yin man + has expanded the categories of shoes, bags, accessories, children's clothing, furniture, and so on.

"Yin man + department store" integrates brand names, fans and department stores into three brands, fans and department stores, bringing new brand loyalty fans to the shopping mall, and the brand landing of electric business is more opportunities to contact with fans, better serve the fans, enhance customer interaction and enhance the stickiness of fans. It can make use of the traditional advantages of shopping malls to lock more fans in the business area to achieve the goal of win-win; so that fans can have more experience in the offline experience store, have more interaction with the favorite brands, and try more close fitting, reduce the probability of blind shopping, and make more contact and interaction with the brand.

This means that traditional sales relations or human relations management are replaced by fans. The sale of fans is still the most primary sales. Cooperation without cross-border integration is not cooperation. Only the participation of more people is the latest fan marketing under the O2O mode. Brand + department stores can create the hottest fan business circle.

With the continuous fission and development of O2O commercial retail, the consumption habits of Chinese consumers are also changing dramatically. Large retail formats are inevitably impacted and faced with new challenges. Who can really grasp the core of consumer trends will lead to the future commercial Zero selling pattern.

Enterprise management is the process of constantly adjusting and constantly innovating. Enterprises must make new decisions in the new situation.

With the combination of brand and department stores, fans can be managed together. Under this new force, retail business department stores and brands will be able to go further and better in the new cross-border integration.