"One Belt And One Road" Helps Textile And Garment Industry "Go Global" Strategy

Recently,

The Internet industry companies such as Hai Tao information technology company participated in the twenty-first China International Textile held at the National Convention and Exhibition Center (Shanghai).

And accessories (Qiu Dong) exposition.

It is understood that in this exposition, we emphasized how to make use of the state "

"Policy", let the textile and garment industry better "go out".

"One belt and one road" helps traditional textile

In recent years, domestic textile and garment enterprises have been puzzled by recruitment difficulties, expensive employment, rising cost of raw materials, excessive homogeneous products and declining export profits.

In order to win the development in the fierce market competition and achieve better quality of resources allocation, the overseas pfer and foreign investment of the textile and garment industry has become the major trend of China's textile and garment industry to adapt to the domestic industry, economic and social development and conform to the international economic development.

In the first half of 2015, Premier Li Keqiang of the State Council proposed in his government work report that we should combine the construction of "one belt and one road" with regional development and opening up, and strengthen the construction of New Asia Europe continental bridge, land and sea port fulcrum.

Experts believe that the strategic concept of "one belt and one road" will bring the gospel to domestic enterprises, especially textile and garment enterprises.

To Africa to grow cotton, build processing bases in Southeast Asia and South Asia, and lay up overseas logistics networks.

With the implementation of the strategy of "one belt and one road", the textile and garment industry, as a traditional industry of the country, is realizing the global layout of the industrial chain through integrating the resources along the "one belt and one road".

According to relevant personages, with the help of the "one belt and one way" strategy, China's textile and clothing industry has entered a new stage of pnational layout, and overseas investment is accelerating in many regions, industries and forms.

This kind of pnational resource allocation will benefit the new breakthrough of China's textile and garment industry in the global value chain.

The new marketing mode is the key to "going out".

The strategy of "going out" officially put forward in 2000 has always been one of the important national strategies. The State supports and encourages enterprises to go abroad to invest in production and enhance the ability of nationalized operation. Today, the new policy of "one belt and one road" further promotes enterprises to go out, but there is no positive signal for policy release. The textile and garment industry can not work without itself, so finding new marketing mode is the key to "going out".

As the Internet representative of the Expo, the general manager of Hai Tao information technology, Shanghai, said that in the "one belt and one way" economic and trade cooperation policy, the state encouraged the vigorous development of international marketing and cross-border e-commerce, and improved the regional marketing network. This shows that the future development of the textile and garment industry must be linked to "Internet +", so as to have strong development advantages, from offline to online, and taking the network marketing strategy, it may help the traditional industry to go out better.

How to go out better is not how perfect the national policy is, but because of the pformation of the development concept of the enterprise itself. "The textile and garment industry must go out on its own, actively combine policies with the Internet, change its marketing mode, and get a new spring day."