All Rely On Purchasing Help! Furla Surged In The First Half Of The Year, Surging By 30%

According to the latest news from Milan, Italy accessories brand Furla has no signs of slowing down recently. CEO Eraldo Poletto of the company calls it the magic moment of Furla.

In the first 6 months of June 30th, the Italy accessories company's Furla revenue increased by 30% to 151 million 500 thousand euros ($177 million 200 thousand), benefiting from the growth of key markets.

But the company did not provide specific earnings data.

Using the way of thinking of Listed Companies in the operation company

Furla by Furlanetto family Private Held Company, this is Poletto's first willingness to announce Furla's financial performance in the first half of this year.

When asked whether this implies that the company will embark on a new development trajectory, such as ready to go public, Poletto told the media that this is just a way to cultivate the way of thinking of our listed companies. If one day, shareholders want to list the company, we will be well prepared.

He stressed that there was no substantive operation on the market.

Poletto did not hint at the existence of potential investors. Furla's current expansion is still self financing.

Lower prices, but better quality to impress consumers.

CEO Eraldo Poletto believes that the current team is perfect, and Furla's supply chain, stores, marketing and communications departments perform well.

He said, "

Is experiencing a low tide.

But we will go upstream. There are still many opportunities for high-end luxury goods to be used.

He said that the company is taking full active action, such as innovation, store environment and customer service to expand the luxury market, but the ultimate goal is to achieve lower prices and win more heartbeat quality.

Japan's resolute strategy of strong sales return to the US market

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Furla is headquartered in Bologna, Italy. In the first half of the year, the company has added 39 stores, mainly in Europe, followed by the Asia Pacific region, the United States and Japan. Up to now, the total number of stores has reached 437.

Last month, Furla opened a boutique in Singapore and opened flagship stores in New York's Fifth Avenue and Tokyo Ginza.

In November, shops will be opened near the Spanish Steps in Rome. In December, a large advertising campaign will be launched in Hongkong. Of course, it will also attract the mainland tourists' consumption market in Hongkong. In the first quarter of 2016, a store will be set up in Shanghai. A new store will be added in London in the first half of next year.

Poletto acknowledges that he is very satisfied with the company's year-on-year store turnover. This is a group of "magic numbers", showing a growth trend in the first half of the year, up 22%, or 65% of the group's total revenue.

In the first half of this year, the company's exports accounted for 80% of the total turnover, mainly driven by the largest market in Japan, the Japanese region, which accounted for 25% of the total revenue.

During the period, Japan's regional turnover increased by 19%.

Poletto said: "the turnover in our Japanese region doubled from 2010 to 2014."

Furla first entered the Japanese market 25 years ago.

He pointed out that the innovative exterior wall decoration of the Ginza branch of Japan is similar to that of Mandalay Bay branch in Singapore, and there are 30 thousand small ceramic tiles decorated with the wind to swing and enhance the shopping experience.

On the regional level, the Asia Pacific region's turnover increased by 71% in the first half of the year, and the turnover in Europe increased by 29%, while Italy's growth rate was 18%.

Us turnover increased by 28%, accounting for 9% of the total sales volume.

Poletto said that the opening of the Fifth Avenue branch is a crucial step, which will enable us to connect with the top luxury brands in the neighborhood, and help us improve our business.

And positioning.

The executive said the United States was a strategic focus and regretted that Furla had lost its previous market position in the United States.

"We did not deliberately leave, but the fact is that we have been away from New York for two years, but this does not affect us to find the right place."

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Manhattan flagship store, inspired by the concept of Milan flagship store, is inspired by Furla headquarters, a villa in eighteenth Century outside Bologna.

The main architectural elements include red sandalwood and Italy lime marble, iridescent glass and brass decorative materials.

Furla has designed limited edition handbags, small leather products and printed accessories for Fifth Avenue. These products are inspired by New York, from the sky of the city to the graffiti of alley, and can be reflected in the new store.

Cautious, positive and rhythmic to push the market forward.

Poletto said that in the past few years, when some retailers were busy controlling the number of stores, the retail strategy of Furla has been changing dynamically, including targeting the important cities all over the world, but never aiming at "large" stores.

Poletto said: "we have not speeded up this expansion."

He defined the company's strategy as "prudent and positive" to balance the market.

"This is an excellent opportunity for us in the retail era."

The Furla brand has expanded to 100 countries and has more than more than 1100 brand stores.

In the first half of this year, retail sales increased from an increase of 69%.

The report said the company was operating at 262 million euros ($348 million 400 thousand) in 2014, an increase of 13% compared with 2013.

Poletto said, "I expect that the company will continue to grow in the future, mainly from the successful integration of existing product lines, and our team has the same determination and wisdom to complete the development of new products."

Furla is currently developing male accessories.

Category.

Industry analysts say that the consumption of outbound Chinese consumers is huge, and most of them aim to save money for luxury brands.

Due to the high tariffs in China, the discount price of a Furla luxury handbag in Rome is at least two times or even more than three times the local price. Due to the attractive price difference, Furla has become one of the hottest brands of domestic consumers in Europe. One report indicates that the purchase from Chinese consumers has contributed a high proportion of income to Furla.

Also, as CEO Poletto suggests, Furla is not as explosive as other luxury brands in the past few years in China and Hongkong, but to prudently and actively balance the market.

In addition, Furla emphasizes that luxury is not equal to high price, and the strategy of high performance price ratio has won a large number of ordinary consumers in China.