Traditional Retailers Should Get On The "Fast Train" Of Electric Providers.
Traditional retail industry is still in deep winter.
According to the statistics released by the China National Business Information Center, the number of retail sales of major retail enterprises in China dropped by 9.6% over the same period last year, showing the negative growth for the first time in the past year.
For the coming double 11, industry experts believe that traditional retail businesses can hardly be avoided if they fight independently.
In the continuing downturn of physical retailing,
Online retailers
Double digit growth is still achieved.
Data show that the first half of this year, the national online retail sales of 16459 billion yuan, an increase of 39.1% over the same period last year.
The annual maximum sales promotion period will be double 11. How should the traditional retail industry deal with it?
Huang Wenjie pointed out that this year's double 11, although Alibaba has announced a slowdown in sales performance, but this year is expected to record high is not difficult, which will bring a lot of impact on physical retail.
The entity retailer should take advantage of the electricity supplier to catch the sales express of the electricity supplier, so as to avoid independent operations.
The senior manager of a large listed department store also told reporters that he has realized this situation and will intensify his efforts at the end of this year.
According to the survey, only 18 enterprises in the 100 large retail enterprises surveyed have achieved positive growth in sales, and the other 82 Enterprises are not as good as the same period last year, 41 more than the same period last year, and 45 enterprises have fallen by more than 10%.
According to introducing, hundreds of large retail enterprises are offline traditional retail enterprises.
The "eleven" golden week consumption data released by the Ministry of Commerce showed that in from October 1st to 7th, the sales volume of the national retail and catering enterprises reached about 10820 billion yuan, up 11% over the same period last year.
This is the first time in 1999 that China's retail and catering consumption has broken 1 trillion yuan mark.
"At present, the traditional retail industry is in a downturn, but
online shopping
Entertainment, tourism and cultural consumption have become new growth highlights.
Huang Wenjie, executive director of Guangdong Circulation Industry Association.
Wen Jie Huang
He said that in recent years, there has been a downturn in domestic consumption, but he did not agree: "in fact, it is a change in consumption patterns. With the improvement of living standards, shopping is no longer the focus, and tourism, cultural and entertainment consumption share is getting higher and higher."
According to the analysis of the China National Business Information Center, the growth trend of retail sales in 50 key large retail enterprises showed a slowing trend in the past three quarters, and the growth rate in the third quarter was generally less than the first six months. In September and 1~9 months, the growth rate of retail sales all reached the lowest monthly growth level since the beginning of the year. Therefore, it is predicted that the commodity sales in the four quarter will still face greater pressure, and large retail enterprises can not get out of the industry downturn in a short time.
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