Creative Sales Promotion Is Most Noteworthy.

The three basic forms of traditional promotional activities are raffle, buy gift and special offer. Even though sales promotion activities are full of creative ideas, they are constantly changing, and all sales promotion forms are minimally invasive on these three forms.

A good sales promotion idea can not only boost sales, but also win good customer reputation. A failed sales promotion idea is "losing a wife and a folded soldier", so the sales promotion creativity tests the marketing level and creative ability of the enterprise planners.

Promotional activities are like adult games. If you want to design activities well, you need to let customers play with you. After they finish playing, customers feel very comfortable and feel that they have taken a big advantage. So, in the sales promotion plan, they are wasting their efforts. If the final move is successful, it is also worth it, because such a thing has a special sense of accomplishment.

But in the face of more and more activity frequency and more and more activities innovation, how can we not take the unusual road and plan the sales promotion activities that are attracting and applauding?

Fans economy is a major feature of the Internet + era.

Micro-blog and other social networking tools to absorb fans, and then make fans value is the normal play of this circle.

The practice of Internet thinking provides a new way of thinking for business promotion planning, that is, if you want to successfully promote sales, you must first gather the popularity and cause mass communication, then select the target customers to carry out precision marketing.

There is a advertising company specializing in brand packaging planning for small businesses. When the business development is not improving, the boss has a brainwave. First, we have studied the needs of many small business owners. Everyone is talking about the Internet pformation, but everyone is not in touch with the Internet thinking. Then I will first open a free course. "How to do a good job in WeChat marketing?" many bosses are interested in joining this course. After talking about many ways of marketing WeChat, he shares with his boss the first step to do a good job in WeChat marketing. You have to have a brand, and we are a professional service provider for your brand packaging planning. If you want to change, please come to me.

In this way, he first lends the boss who may have a demand in the small business, and then dig his target customers in this circle.

Traditional industry

Innovation can learn from such a mode of thinking. First, attract customers' attention and participate in their activities through free form, then dig deeper into the value of customers in the circle.

Shandong Yantai Hongtai home market is a client I have worked with. They face the positive impact of Hongxing Mei Kai Long, Lotte home and other shopping malls in Yantai market, and the competition is quite fierce.

In order to rapidly enhance the market's popularity and boost business confidence, Hongtai planned a "pig feed" campaign. As long as customers enter the shopping mall and collect the stamp from the designated merchants, the number of pigs can be picked up at the reception desk. Half of them are at the reception desk. On the day of the activity, the scene is buzzing, and the atmosphere is more intense than that of the new year. The mall has sent more than 800 pig heads out, earning both popularity and public praise.

Why is "pig feed" so popular? Originally, every year there was a season for growing peanuts. Local people had the custom of eating pig heads. Naturally, the free pig heads were sought after by ordinary people.

Most of the promotional activities are guided by "interests", giving customers gold bars and sending Apple mobile phones. However, such activities have grasped the weakness of "greedy" of human nature, but ignored people's emotional needs. Adhering to traditional customs is a complex and a cultural heritage. If activity planners can do enough articles on this, it is believed that activities will be easier to succeed because you know better.

。

Integration is one of the most popular words we have heard. Baotuan heating is a self saving prescription put forward by many so-called marketing management gurus to the enterprises in the difficult position. What I want to say here is that Baotuan is not only a fellow trader but also a company.

One of the important ideas in Internet thinking is cross-border, and cross boundary integration resources are more likely to be successful.

In the promotion of creativity, the original rule of the game is, how can I sell, you are willing to pay, now the rules of the game add a lot of new play, for example, "if I look for someone else to help me sell, will you be willing to pay more money"? "I sell you to pay someone else to look at the applause, will you be more willing to pay" and so on, as long as you want to add a lot of new tricks in the rules of the game, like the new double blind selection mode of "good voice" in China.

When the traditional household appliances business is buying and selling promotional activities, they will send some gifts of life to customers after buying products for a certain amount, such as buying air-conditioners, sending air conditioners to them, buying microwaves to send tableware, etc.

FOTILE electric, the leading kitchen brand of China's high-end kitchen, has also made such a sales promotion. Different places are on the choice of gifts. They do not send physical products to property charges. This activity is very successful.

For many residential properties, the current business dilemma is that property prices are difficult to collect. If customers are given property fees, this is not only the customers' preference, but also the property of the residential district. The property especially welcomes the people of FOTILE to promote their activities in their own district, and achieve a win-win situation at one stroke.

=