Instagram'S Most Popular Big Name Marketing Strategy

For luxury brands, the importance of image sharing platform is self-evident. Nowadays, one of the popular social networking software Instagram has become a commercial weapon, while some luxury brands know best how to maximize its effectiveness.

In fact, on line marketing, how to visually and simply display products through pictures, and provide consumers with the highest quality picture has become the focus of brand promotion.

(Chanel) in less than a year, the registration of Instagram has rapidly jumped to the top of the list, with fans having 6 million 100 thousand.

Its popularity is somewhat stable, although cooperation with celebrities helps to increase the number of fans.

Recently, Chanel has launched a new round of Chance (encounter) perfume marketing campaign on social networking platform Instagram, which recruits the user's constellation information, providing fans with 12 constellation exclusive GIF diagrams.

The 12 constellation GIF is in the middle of a bottle of ChanelChance perfume. The bottle is surrounded by constellations.

Take Leo as an example. This is also the constellation of Gabrielle Chanel, the founder of the brand. It includes a lion head, a crown and a portrait of Chanel lady in the center of the sun.

Press the play button.

Start moving.

In fact, there are many social media platforms that do not support GIF mobile maps, so Chanel chooses.

It is the best choice for GIF marketing.

The platform shows the product very intuitively through pictures.

Instagram has no professional advertising module, so when a potential consumer sees these dynamic diagrams that meet their preferences, they will actively search for relevant information to achieve the brand communication effect.

Currently, the most popular luxury brand in Instagram is Louis Weedon Vuitton, with fans up to 6 million 500 thousand Louis.

What made Louis Vuitton the first? As early as the 2015 spring summer Paris fashion week, Louis Vuitton handed the official account of nstagram to the female art director Nicolas Ghesqui re re to manage it personally, so as to expand the communication momentum.

Of course, the photo taken by Miranda Kerr and Selena Gomez won the praise of 106K, but the brand logo logo and the current designer Nicolas Ghesqui re are also one of the reasons for fans to follow.

In the past year, the most popular photos are pictures of trunks series and Monogram Dora bag street, which have been liked by 114K.