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ECA Women'S Wear Weapon Management Tips

2015/9/4 17:21:00 24

ECAWomen'S WearBusiness Strategy

Recently, many guests have been told that they are off-season, if salesmen can.

Converse thinking

We should actively adjust and optimize and take the initiative to attack, even if it is off-season. The market still has a lot to do. In the off-season, we should do the following several aspects:

Sales slack season, for the salesperson, the work time is relatively abundant, therefore, the use of sales off-season, strengthen and deepen the relationship between guests, is a kind of improve customer sentiment, obtain the trust and goodwill of all levels of the excellent opportunity, is also a kind of winding road, win win heart attack tactics.

Strengthening in off-season

Customer relationship

The following points are included:

1, strengthen services.

2, standardize services.

3, deepen customer sentiment.

  

Sales slack season

It is the best time for the shop assistants to carve and integrate the products in the store.

Because sales are relatively stable and slow in the off-season, moderate adjustment of product layout and structure will not have much impact on market sales.

The integration and promotion products in off-season include the following aspects:

1, promote new products, especially profitable products.

2, eliminate old products and do activities.

The training that can be organized in the off-season includes:

1, store manager training.

2, shop assistant training.

3, display training.

4, sales skills training.

In fact, a lot of clerks do nothing in the off-season, and they have a lot of relationship with their deeply rooted off-season thinking. In their mind, sales are small in the off-season, and it is useless to work hard again. It's better to give themselves a holiday and relax to prepare for another season.

Under the control of this kind of thought, as a market which was originally in a low season, it is impossible to take the initiative to come up with ideas and think of ways, so that the off-season is not light, and the peak season is even more prosperous.


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