Under The New Normal: Guangdong Garment Industry "Internet +" New Mode Pformation And Upgrading

Recently, from 2015

Fashion Week (Autumn) learned that, despite the first half of this year, Guangdong

The industry as a whole showed an upward trend but was affected by the economy as a whole.

And other aspects, the clothing industry in Guangdong is also actively looking for new ways and new models to achieve pformation and upgrading.

Guangdong garment enterprises actively seek foreign cooperation

From the analysis report on the economic operation of Guangdong garment industry in the first half of 2015 released by the Guangdong apparel and apparel industry association, the development trend of Guangdong garment industry is better than the national average in the first half of this year, and the overall adjustment period is in recovery.

+,

Capital operation,

The new retail format and so on become the key words of the development of the industry, and the new business model is constantly presented.

Among them, under the continuous negative growth of clothing exports nationwide, 1-6 months in this year, Guangdong exported garments and accessories 17 billion 242 million US dollars, accounting for 22.62% of the whole country, an increase of 19.76% compared with the same period last year. Exports of clothing provinces such as Jiangsu, Fujian and Fujian were all negative growth in the same period.

In addition, in the first half of this year, Guangdong clothing enterprises in the capital market is also very bright.

At present, there are about 16 clothing companies listed in Guangdong, including 1 of the Shanghai Stock Exchange (Ge Lisi), 8 of Shenzhen Stock Exchange, 6 of the Hong Kong stock exchange, and vip.com, a vertical clothing supplier listed on the NYSE.

Guangdong clothing and apparel industry association responsible person said that as a traditional clothing Province, there will be more high-quality Guangdong clothing enterprises to enter the track of capital market in the future. "This kind of capital operation has begun to have a far-reaching impact on the industry pattern, bringing the chain reaction of the whole industry".

At the same time, Guangdong garment enterprises are actively seeking external cooperation.

During the Guangdong fashion week, the Boluo government of Huizhou formally signed an investment cooperation agreement with Sichuan Huamao Hengye Investment Group Co., Ltd. to promote the pformation and upgrading of the garment industry in the famous town of Yuezhou town in China.

In addition to industrial cooperation, in terms of personnel training, the Guangdong garment industry has also actively introduced "foreign monks". It has also introduced the clothing plate making famous schools and Italy Carol century clothing Institute to Guangzhou, and settled in Xingang 82 Guangzhou light textile trading garden.

Transformation from brand center to design center

This year, the argument of the first year of China's clothing brand has been recognized more and more. The industry generally believes that the designer's brand will grow rapidly in the next ten years.

At the same time, China's garment industry is gradually entering the development stage of "brand centered" to "design centered".

It is understood that the power of costume design is receiving unprecedented attention. Resources from all sides begin to converge with designers.

Starting in March this year, min Ying Shan smart city launched the "new designer support program" on the platform of Guangdong fashion week to build a platform for designers, support designers to launch new products, help create designer awareness, and plan to set up a designer store in the future to provide better product sales space and business operation services for designers.

During the fashion week, one of the designers of the plan was the theme of "bright dazzling", and released 2016 spring and summer theme works.

Guangdong's clothing industry leader JEANSWEST has also actively nurture "future designers". Its JEANSWEST cup casual wear design competition has been held for the twenty-fourth time this year.

Yang Xun, chairman of JEANSWEST, said that there were as many as 200 colleges and Universities Participating in the competition every year, and more than 7000 entries were received this year. During the fashion week, a group of 20 young designers were selected to get the tickets for the finals of the October finals. "Now the clothing industry is entering the new normal. The consumption patterns of young people are changing, so we are required to change accordingly, otherwise they will be eliminated.

We must adapt ourselves to the new normal and lead the consumption pattern.