Domestic Cotton Industry Shrinking Overall, Guangdong Pure Cotton Yarn Enterprises Differentiated Development To Win The Market.
In August 12th,
Guangdong
Provincial Research cotton textile enterprises understand that at home
Pure cotton
With the overall shrinking of the industry and the increasingly fierce price competition, Guangdong pure cotton yarn enterprises can still win a foothold through differentiated development.
Compared with the strategy that Fujian enterprises rely heavily on blending products, Guangdong textile enterprises seem to have a special liking for pure cotton products.
According to a representative local textile enterprise, Guangdong is far from the main cotton producing area in China. It can be the leader in the field of domestic pure cotton products and is closely related to the quality of its products. After all, pure cotton yarn still occupies an important position in the field of high-end yarn.
If we rely solely on price and domestic and foreign textile enterprises, we will lose both sides.
Through product differentiation development mode, enterprises not only won product orders, but also secured their feet in the situation of internal and external attacks.
At present, the main product of the company is high-end combed 12-16 yarns, which are mainly used in denim industry.
While many companies are still using the low end denim yarn for noil production, their products have taken a place in the high-end denim yarn industry.
It is understood that
cotton
The quality directly determines the quality of yarn. In order to produce this kind of high-end products, the enterprise uses the quota to purchase high-quality cotton. On the other hand, it purchases high quality hand picked cotton in Xinjiang, and relies on the advanced textile supporting facilities in Guangdong to occupy the downstream weaving Market.
In the current overall downturn of the textile industry, Guangdong cotton textile enterprises have been competing fiercely with domestic and foreign enterprises by adjusting equipment, improving production efficiency and developing new products.
At present, Guangdong province is ahead of the mainland provinces in the field of domestic weaving and clothing, and cotton yarn products such as Henan, Shandong, Zhejiang and Fujian are mainly exported to the region, especially in the region.
cowboy
In the field of yarn, it has great advantages.
Relying on this geographical advantage, local cotton textile enterprises have won the trust of downstream customers through continuous production with stable quality.
It is reported that the demand for high-end products is limited. In order to ensure the production rate of the production line and the production cost of the diluted enterprises, local enterprises should also take into account the production of low-end cotton yarn without profit when producing high-end combed yarn products.
In order to ensure the overall product profit of the enterprises, local cotton yarn enterprises will strictly control the proportion of low end yarn production.
As the downstream weaving and garment enterprises are approaching, the import and export yarn of India and Pakistan can ensure the stability and efficiency of supply, which is very attractive to the urgent downstream customers.
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