Import Clothing Consumption Status: Market Downturn, Electricity Providers Are Better Than Physical Stores

Among the major brands, the most attractive ones are the international ones, but the price is far higher than the domestic ones.

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At the beginning of this year, the state began issuing related measures to expand imports. Especially since June 1st, the import tariff of clothing shoes and shoes has dropped by 50%. What are these impacts on the market? Can it directly drive the sales of imported clothing?

Market: sales fall

In the first half of this year, the sales volume of imported garments in China was not very high. Some of the importers of clothing business generally indicated that the poor market demand and the low enthusiasm of consumers were the main reasons for the poor sales volume of imported clothing.

Insiders say that

Sales mode will be an effective channel for importing clothing merchants to improve sales volume.

Business: low profitability

Most importing clothing brands said the situation was not optimistic.

"Nearly half a year, discount sales promotion effect is not ideal.

Every holiday season we have launched promotional activities, and the discount rate is relatively large. However, sales volume has not increased significantly, and the volume of consumer purchases is not enough.

Directly affects the quantity of imported goods.

In the past two months, our store has a relatively high inventory of imported garments, which has slowed down the speed of imported new garments. "

A person in charge of an imported clothing store said.

Consumers: enthusiasm is not high

For consumers, prices always determine whether or not to buy an important factor, although the country has begun to reduce tariffs, but the impact on the final retail price is still very small.

Insiders say that imported clothing has many advantages, such as

Quality and safety, and the design is more fashionable. Most importantly, manufacturers often work hard on the details of clothing products, which are more exquisite than those made in China.

However, the price of imported clothing is usually higher than that of similar domestic garments, which is the main reason why many consumers are unacceptable.

Future: electricity providers or feasible

It has become the main factor that restricts the sales and imports of imported garments. In the future, importing clothing businesses can reduce the price of goods through the sales channels of electronic business, thereby increasing sales.

Compared with traditional physical stores, the electricity supplier has the advantage of low operating cost, and consumers can save time and labor by buying imported garments through online shopping malls.

"Comparison of physical stores and online stores, or more sales of online stores, the price discount of goods is also higher than that of physical stores.

It was purchased through a physical store and tried online.

A shop owner of Tmall mall said.