Fabric Companies Or New Products Compete For Market.

In the face of increasingly fierce market competition and sluggish economic situation, orders for fabric enterprises are becoming more and more difficult. In view of this situation, insiders believe that fabric suppliers should satisfy customers' needs as much as possible while developing products, and combine with the current trend of innovation.

Enterprises need to understand market demand.

Wu Huanming, chief designer of Beijing Shang Shang design studio, said: "at present,

Pay attention to internal and some details of the change, compared to women's clothing, each season's change is not very large, which directly led to men's clothing has high requirements and dependence on fabrics.

Therefore, only when fabric suppliers fully understand the needs of downstream target customers can they develop fabrics effectively and effectively.

For men's clothing, fabric enterprises need to understand the three aspects of customer's channel, price and design style.

According to Wu Huanming, channel is one of the most direct expression of men's clothing brand positioning.

Fabric enterprises can intuitively understand the location of downstream target customers, and know whether they are doing business men's wear or fashion men's wear. The products are sold to department stores, large commercial financial entities or exclusive stores.

In operation mode, department stores mainly rely on the form of reverse flow, which makes clothing brands keep low cost.

Commercial financial institutions and stores are mostly in the form of capital, which directly improves the cost of clothing brands. Different costs greatly affect the purchasing tendency of clothing brands to fabrics.

Compared with men's clothing, women's clothing is more focused on the analysis and application of popularity, so the fabric will tend to choose products that are very fashionable.

Zhang Xiling, director of supply chain, Limited by Share Ltd fashion group, said that women's clothing brands tend to be more demanding on fabrics. They pay attention to the fashion elements of fabrics and pay attention to the factors such as texture, texture, texture and pendant. In this case, suppliers should have a deeper understanding of the style and location of clothing brands.

Increasing investment in science and technology and attaching importance to environmental factors

Sui Lipei, general manager of Shanghai MD Clothing Co., Ltd. believes that designers and buyers of various clothing brands usually combine the current trend of hot spots to choose fabric products suitable for their brand characteristics and price.

And fabric designers should analyze products and develop products according to the needs of customers.

"In terms of innovation, the current major clothing brands have been emphasizing innovation. In addition to the demand for clothing brands and timely rapid response, some creative research and development is also a major international trend. For example, some high-tech and high value-added new materials are widely used in clothing.

In terms of price, the cost of clothing can be controlled within a reasonable range.

In the market, it can last forever.

In terms of performance, product performance has always been one of the factors that buyers are concerned about in the international market. After the fabric is made into garments, its handle and wrinkling will directly affect the comfort of the garments. "

Sui Lipei said.

Some people in the industry believe that when carrying out product development, fabric enterprises must first understand the practical needs of customers on the basis of grasping the main points of fashion trends.

Secondly, we need to communicate with fashion designers and buyers to understand the designer's design needs and buyer's commercial interests.

Thirdly, we should combine the characteristics and tonality of downstream customers to provide targeted products for them.

In addition, the fabric enterprises can refer to the previous fashion brands selling fabric styles, combined with the current trend of innovation.

"At present, there are many misunderstandings in many domestic fabric enterprises. They think that product innovation is to produce a new product that is entirely designed and developed by the enterprise itself. In fact, many of the international fabric suppliers are innovating with reference to the selling styles of their target customers or competing brands, which is a shortcut for their product development."

Sui Lipei said.

"In the future, 3D printing, digital technology and other technologies will become the driving force to reflect the value of clothing brand and rebuild the brand culture of clothing, and become an important element that fabric companies may use in the development, production and brand promotion.

In addition, the concept of environmental protection is becoming more and more important for garment fabrics. In the future, clothing brands may develop and make use of natural fibers and recycled fibers. Therefore, fabric suppliers should also increase research and development efforts in this area.

Zhang Xiling said.