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How To Use Colors In Clothing Display Is More Attractive.

2015/6/21 11:04:00 26

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Different colors will make people feel different. Warm colors will produce passion, brightness, liveliness and so on. Cool colors will make people feel calm, tranquil, steady and passive. In addition, in terms of color usage habits, some colors have a warm and cheerful atmosphere, while others are passive and indifferent. These will be different due to different customs and habits, so we should also pay attention to and make use of them when formulating color schemes.

Lightness color That is, bright color, it will appear lively, light and bright, with a bright and low color, that is, dark color, it will create a calm and steady feeling. In color matching, we must make reasonable use according to the purpose of exhibition.

Purity is the saturation of color, and the difference in purity will result in simplicity or gorgeous In general, low purity colors produce plain and elegant styles, whereas on the contrary, they feel gorgeous and warm.

Another experiment on form and color: when people observe an object, people pay more attention to color in the first few seconds, and pay less attention to the form. After a while, the body and color attention is only half of it.

Contrasting collocation is characterized by stronger color and greater visual impact. Therefore, this color matching is often applied in display, especially in window display.

The contrast collocation is also divided into the contrast coloring of clothing and the contrast of clothing and background.

Similar coloring has a sense of softness and order. Similar color collocation is also applied to the similar color collocation of clothing and clothing, and the similar coloring of clothing and background.

Contrast and similar two color matching methods complement each other in the color planning of stores. If all collocations in the store are similar, they will feel too quiet and lack of movement. On the contrary, too much contrast will make people feel restless. Therefore, each brand must choose the appropriate color scheme according to its brand culture and customer positioning, and plan the ratio between the two.

Different colors can create different feelings, such as red gives people a sense of excitement, and blue gives people a sense of tranquility. These characteristics of color make it play an important role in the display of stores, and also attract the attention of businessmen and teachers.

Colors in stores display The method is neither unpredictable nor able to solve all problems with a few simple cases. To learn the color display of stores, we must first grasp the basic principles of color, and at the same time constantly accumulate practical operational experience. Only in this way can we find a fundamental solution.


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