Ma Yun In The Next Big Chess 1 Billion 200 Million Yuan Stake In The First Financial Significance?

Recently,

Officially announced the 1 billion 200 million yuan investment in the first financial, through the first financial stake, Alibaba and SMG will be in the new media and financial information services in the field of strategic cooperation.

And Ali yesterday told reporters that Ma may still be playing a bigger game.

Ali said yesterday that the two sides will give full play to their respective resource advantages in the media and big data areas, and jointly build SMG's first finance and economy into a new digital financial media and information service group with global influence.

The media reported earlier that Alibaba would get the 30% stake in the first financial sector, but a media leader in Alibaba did not comment on the specific shares.

Some analysts believe that the strategic cooperation between Alibaba and first finance is in line with the development trend of the industry. It also provides a new case for those traditional media seeking independent pformation.

A fortune looks at the data of Ali.

First finance has its first financial television, first financial daily, first financial broadcasting, first financial weekly, and one financial network.

Li Ruigang, chairman of the Party committee of Shanghai radio and TV station and chairman of Shanghai Culture Radio and Film Group Limited, revealed yesterday that the cooperation between the two sides originated last summer.

In his view, data is an important cornerstone of supporting finance, and Alibaba is not only the largest e-commerce business company, but also a huge database.

It is understood that

There was cooperation before SMG.

Last November,

Hang Seng Electronics (600570, stock bar), a private indirect holding company, first announced the cooperation between Ali and SMG. Hengsheng electronics company, Hengsheng source, introduced SMG's financial media and Ali's ant gold suit two strategic investors.

The Hang Seng source, founded in 2000, is a financial information and data product provider.

With this cooperation, first finance will begin to work hand in hand with Alibaba to explore digital new media business and financial information service.

Wang Jianjun, President of SMG, revealed yesterday that the first financial and New Media Technology Co., Ltd. has been set up. The projects that have already been launched by both sides, including Alipay, which has hundreds of millions of users, has become the consulting provider of its stock market system. The first financial wealth management information will soon be landing on Taobao mobile phone. The financial mobile terminal, which is based on data DT (data technology data technology), is being developed in an all-round way. It is expected to be launched in August this year. In addition, through the excavation and collation of some big data of Alibaba, the two sides will jointly issue the first China Consumer big data report this month, and jointly provide the Internet Financial think-tank.

Ma Yun bluntly said that the first financial stake was "hope that China will be born of its own Wall Street Journal (blog, micro-blog), Peng Bo, and truly has its own voice on behalf of the world."

Is Ma Yun playing a big game in the next round?

Shanghai Jiao Tong University, School of media and design, Wei Wu said in an interview that the cooperation for Ali, it needs the media to do the processing of its content, Ali lacks the ability of editing and operation, and for a fortune, it can get money and data for financial data analysis.

"Although the media license is still valuable, it is very easy to make a website nowadays.

So media license is not the key.

It has the same influence as the first finance.

For Ali, there are not many media to choose from.

Like the first finance, the entire media covering newspapers, TV, magazines and websites is just like this.

Wei Wu said so.

In his view, for Ali, the choice of cooperation with the first financial cooperation will also help to enlarge Alipay's self selection stock project. As everyone knows, Tencent also has its own stock selection and WeChat payment, and Ali's support for the first financial content will help Tencent to carry out PK in its own stock.

In addition, this investment will also help expand the future business of ant suits.

Xue Yongfeng, a senior analyst at Analysys think tank, said yesterday that Alibaba is bound to help the company after it becomes a financial strategic investor.

The content is realized on the Internet and the content influence of the first financial sector is enhanced through Alibaba's platforms.

"Mankind is moving from the IT era to the DT era.

Big data is the infrastructure of the future commercial society, driving business change. "

Alibaba said.