Transformation And Upgrading Of Guiyang'S Exhibition Industry

The Internet has created the rapid rise and rapid development of the electricity supplier. The impact on the traditional industry is becoming more and more intense. The exhibition industry is also worried that the virtual exhibition will cause a serious impact on the physical exhibition.

Lagging behind in economic development

Can the exhibition industry resist such a shock and how to deal with such a shock?

With such a problem, it is also necessary for us to understand the "physical quality" of Guiyang's MICE industry.

First, let's take a look at the "volume" of Guiyang's exhibition industry.

According to the information provided by the exhibition office, last year, the city held more than 680 kinds of exhibition activities. The number of exhibitors attending the exhibition was about 3 million 510 thousand, and the direct economic benefit was 1 billion 827 million yuan.

13 billion 700 million yuan.

The statistical data of the China Conference on exhibition economy shows that the comprehensive ranking of Guiyang's exhibition industry in the national provincial capital city has risen from thirtieth in 2011 to eighteenth in 2014, with strong momentum.

Let's take a look at the "physique" of Guiyang's exhibition industry.

Relying on the brand effect of "Shuang Shuang Guiyang and the capital of summer resort", the development of MICE industry in Guiyang in recent years can be described as thrived.

For example, the Guiyang International Forum on ecological civilization has risen to an international forum at the national level. China (Guizhou) International Wine Exposition has been held for four consecutive sessions, and the International Fair has been settled in Guiyang. This shows that the scale and quality of the Guiyang exhibition are constantly improving.

Up to now, Guiyang has seized more than 10 gold lettered signboards such as "China's ten most potential exhibition city awards", "China's top ten brand exhibition cities" and "China's best green conference destination city".

A string of real gold and silver figures shows that Guiyang's Convention and exhibition industry's "mass" is not small, a flash of gold lettered signboards, indicating that Guiyang's exhibition industry's "physique" is not bad.

No wonder many netizens posting "why do the Expo love Guiyang so much?" some netizens wrote: "a lot of fairs in the West are going to shoot a gun and change a place to shoot." but some heavyweight fairs saw the beauty of Guiyang sky blue water and green water and decided to stay here.

"Objectively speaking, the exhibition industry in Guiyang is still" strong and strong ", and the bottom line of cross-border innovation and pformation and upgrading is quite adequate.

"We are not afraid of the impact of the Internet Virtual Exhibition on the physical exhibition," he said. "We believe that this is a valuable opportunity for the traditional exhibition industry to become puppets and become butterflies." we are actively taking the initiative to meet the challenges. "We have to take the initiative to meet the challenges of Guiyang.

Taking the Guiyang Expo as a new starting point, the pace of cross-border innovation, pformation and upgrading of Guiyang's exhibition industry will not stop.