CONVERSE (Converse) Global Headquarters Settled In Boston, USA

CONVERSE's new global headquarters in Boston, Massachusetts is officially completed.

CONVERSE's former headquarters is in Dover, Bei'an, Massachusetts.

The new site to be moved is a 10 storey building with an area of nearly 20 thousand square meters.

The building is located.

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There is also a 325 square meter CONVERSE store inside the building.

This store is the second largest brand in Boston and the sixth largest branch in the United States.

It will launch one.

Special area,

You can choose cloth and shoelaces here, and design your own Chuck Taylor All Star shoes.

In addition, CONVERSE will also launch a recording studio called Converse Rubber Tracks in July to provide young artists with the opportunity to record music.

Converse Rubber Tracks was first launched in New York, Broolyn in July 2011.

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Other brands also saw Chanel's success.

So LV also made plans.

In order to start the series of autumn and winter, LV announced that it will join hands with Paris's very famous concept store Colette to create a flash store, which is only a month away from June 22nd - July 18th.

The store will appear on the two floor of the Colette concept store, which will be displayed in the world's first LV2015-2016 autumn winter men's wear series, specially selected by the British artist Christopher Nemeth.

This is the first time in the history of LV that every category of products in the men's wear series is sold outside the exclusive stores.

At that time, Colette shop windows will also be designed for this cooperation - this will be an open jewelry HARDCASE display window, and the hard case displays the garments, leather goods, accessories, watches, and a limited number of "Twister" canvas tennis shoes exclusively issued for this flash shop.

The form of "flash shop" was born in 2003.

At that time, Russ Miller, the founder of marketing company Vacant, helped shoe shoe brand Dr.Martens open a flash store in New York, selling only limited items and closing the door with the landlord's agreement that the products were sold out.

In 2004, Japanese designer Wakubo Rei pformed a second-hand bookstore in Berlin for her brand Comme des Garcons, which opened a flash shop for 1 years.

After that, Comme des Garcons enabled flash shops to appear in Barcelona, Helsinki, Athens and so on.

Last year, Marc Jacobs also made an experience.

They do not sell anything for their perfume products in New York stores, and they only open 3 days to make customers manicure, listen to music and see new products. If you want goods, you have to sell your "social resources" - upload photos of their stores in their social media for perfume, necklace and other products.

3 days later, the flash shop was closed, and those pictures still stayed in the social network.

Neither Chanel nor LV did this for the first time. They did similar stores in London and Hongkong last year.

Of course, not all flash has good results.

"This is to give customers a fleeting feeling that makes people feel fresh.

For some new brands, if you can't catch the eye at the beginning, it's basically failure.

And if the famous brand does not do better than the regular store, it will hardly be worth the effort.

An industry insider said, "however, under the current economic environment, the most popular form of flash is to expand the role of new customers, and even immediate sales are not the most important ones.

Because the cost of opening a new store is too large, this is a very cost-effective way. "