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Moncler Performance Growth

2015/5/16 22:08:00 25

MonclerPerformanceBrand Strategy

Italy outdoor clothing luxury brand Moncler sales grew 38% in the first quarter, exceeding expectations. Markets in North America, Greater China and Japan are strong.

The group is particularly outstanding in Hongkong, China and Japan. Benefiting from the strong performance of retail channels, including endogenous growth and new outlets.

Except Korea. Asia In the first quarter, sales revenue increased by 43% over the first quarter (calculated at constant exchange rate) and increased by 60% according to the real exchange rate.

In January 2015, Moncler and Moncler Shinsegae (Moncler Holdings 51%), a joint venture of new world international department store in Korea, took over Moncler. The Republic of Korea 12 tickets Brand store 。 New world international has been a distributor of Moncler in Korea.

Remo Ruffini, chairman and chief executive officer of Moncler group, said that he was very satisfied with the group's impressive growth in all markets in the first quarter and accelerated operation in 2014. At the same time, Remo Ruffini points out that those stores that have opened for more than 1 years have played a particularly positive role in overall growth, and the same store sales in the first quarter have increased by 25%. Remo Ruffini believes that sales and profits will continue to rise in 2015.

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Italy luxury shoes and leather products group Tod 's sales grew by 1.5% in the first quarter.

The chairman and CEO Diego DellaValle are confident of this year's performance. He said that despite the challenges faced by the economic and monetary environment, sales of luxury goods in some important markets continued to be weak, some areas were affected by bad weather and dislike delivery, and their performance was not satisfactory, but the group made significant progress in the current quarter.

Short term profits are temporarily negatively affected by investment, but in the medium term, the group is confident of recovery or even improvement.

Under the multi brand management mode, the group is expected to become the leader of footwear brand and develop better in leather products.

The launch of the new bag has received a good response. It is expected that this year's leather products will show a higher level of performance.

The group will pay special attention to further expand the US market.

The group continued to focus on cost control and achieved good results in store sales. The proportion of sales in direct outlets continued to grow.

Its brand RogerVivier is remarkable, and has achieved good results in all regions except the Greater China region.

Sales in the Greater China region amounted to 53 million 900 thousand euros, accounting for 20.9% of the total sales revenue. The mainland market accounted for nearly half of the Greater China region, and sales increased significantly in the current quarter. However, Hongkong and Macao continued to be weak, with both passenger and consumer spending plummeting.


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