How Can We Make A Profit In Joining A Brand Clothing Store?

The choice of store locations is a long-term investment of franchisees, which is related to the future of franchisees.

And prospects for development, two shops of the same trade and the same size, even if the commodity composition, service level, management level, promotion means and so on are roughly the same, but because of the different addresses, the business benefits may be quite different. To choose the best shop location, we must consider the following factors:

Choose a store that is in line with the nature of the franchised store. Each industry franchisee has different consumer groups, and different stores and locations should be aware of the type of customers and the consumers who can attract them. If you have a good idea, you will not blindly choose.

These areas can only attract customers in a narrow range, and are suitable for some industries which are not very strong and often demand daily necessities, such as convenience stores, supermarkets, snack bars, etc.

Shops that run such goods and services should be as close to customers as possible. For customers walking distance, it is generally appropriate to choose a radius of 300 meters and walk for about 10-20 minutes.

Because the customers in this area come from different places, and these people have a strong purpose, they choose to buy more goods for shopping, so this area is suitable for the operation of some more commercial products, such as children's wear, electrical appliances, watches and clocks, restaurants, etc.

Because of the high rent in these areas, it is absolutely not suitable to operate small businesses, and it is suitable for some high-end consumer goods, such as those with higher prices and customers who decide to purchase three more.

Jewelry, piano and advanced furniture.

Therefore, it is not the more prosperous place to shop. It depends on the nature of the franchisee you run. If you run a boutique, it is best to set up a busy market where people come and go. Because fashion tastes are different and a higher level. On the contrary, household products are small profits but quick turnover. Customers are mostly ordinary families, so there is no need to locate in downtown areas.

Even if you run a clothing franchisee in a and B places can set up shop, business is almost the same, but the rent of a and B may be far apart. If the franchisee blindly choose to shop in a prosperous place, it must pay several times the rent, how can it have the expected profit?

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All people are consumers, and naturally they are customers of the stores. When joining the shop, the franchisee must know the total population, population density, population growth and age structure of the population. According to the overseas investigation data, the modern super

Almost 50% of the customers come from the area within 250 meters of the store. Therefore, when considering the possible location of a supermarket, it is generally required that 10 thousand people should settle down within the 500 meter radius of the planned location.

The place where people come and go, of course, is advantageous to set up shop, but it is not just the place where people pass more frequently, it is suitable for opening a shop.

First, we need to know the age and sex of pedestrians, because some passersby are children, they may be customers of fast food restaurants, but they will not be customers of clothing stores. Secondly, we should know the rush hours and the scarce time of pedestrians and pedestrians.

stay

In the concentrated bustling area, the general trend of shopping is shopping, which is characterized by slow speed, long stay time and relatively dispersed flow time. Therefore, shops that choose strong commodities can be set up here, such as clothing stores.

Although some areas have large scale traffic volume, they are mostly non-commercial factors, such as stations, wharfs, schools, public places and so on. The main purpose of their passenger flow is not to purchase goods, but to take other purposes as the main purpose, and shopping is by the way.

In some areas, the passenger flow is generally faster, the residence time is shorter, and the flow time is more concentrated. Therefore, shops that operate poorly selected and easy to carry goods can be set up here, such as cigarette and liquor outlets, cold drinks stores, fast food restaurants, etc.