Jinjiang Footwear Industry: Transformation Of Service Enterprises

In the production of shoes and clothing industry, the application of automation equipment can be said to be a significant trend in the footwear industry in Jinjiang, especially the brand enterprises in the production process of the degree of automation is very high.

In this regard, Jinjiang shoe machine and other supporting industries are not complacent, but on the basis of continuous efforts, and strive to achieve highly intelligent production links.

Intelligence is the main direction for the recent development of footwear industry in Jinjiang.

The "wisdom" of production is aimed at coping with the current industrial costs such as rising labor costs and recruitment difficulties, as well as promoting pformation and upgrading of industries.

In addition, in terms of product display,

Shoes and clothing are beginning to go.

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For example, the APP developed by Jinjiang's golden net has pformed shoes and clothing products from flat to 3D, and only needs to scan the patterns of clothes. It can see 3D animation effects through mobile phones, platform computers, and so on, helping consumers understand products more intuitively.

The "virtual test shoes" also appeared in Jinjiang. The experiencer only needs to stand in the designated position, and can choose all kinds of shoes by gesture.

Take the production of sports shoes as an example, there are more than 300 working procedures.

Obviously, the difficulty of production is not small. For this reason, the shoe manufacturers in Jinjiang adopt a phased R & D way. The Black King Kong (Fujian) Automation Technology Co., Ltd. is based on the intelligent production in the middle production line of shoe lines.

Reporters saw that the product developed by Black King Kong has been highly intelligent. Under the simple operation of staff, the soles and soles of shoes are automatically operated and produced.

Hei Jingang (Fujian) Automation Technology Co., Ltd. director Yu Yu said: "these devices can basically replace labor, saving labor costs and improving production efficiency, but also streamlined the process.

Moreover, they are highly intelligent and adaptive. They do not need frequent programming and input, but use core computing to automatically calculate.

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According to InTurn's data, an estimated $250 million is sold on a global scale every year.

InTurn is in a timely manner, taking into account Nordstrom's discount department store Nordstrom Rack, Sax's Fifth Avenue special store Saks Off-5th, the famous American department store brand Bloomingdale 's, discount website Century 21 and the American discount store T.J. Maxx are actively expanding their team.

Messi store Macy 's is considering opening outlets stores for the first time.

However, the inventory is lagging behind manual and inefficient tools and processes in sales, which means that the brand takes longer time to produce goods, leads to more price promotions, and buyers can not analyze inventory thoroughly from price.

The rapidly developing sales discount area has been working with B2B technology to accelerate the introduction of full automation so that buyers can purchase excess inventory of brands.

This new platform is called InTurn, which has successfully attracted some high-profile industry investors, such as Ken Seiff, the founder of American luxury discount website Bluefly, and made Tommy Hilfiger and Michael Kors the hero and trader of fashion giant, and fashion brand investor Cao Qifeng.

In addition, the Kirsten Green of Forerunner Ventures, the US e-commerce venture capital company, has implemented a round of $3 billion 600 million worth of financing, including Ken Seiff's venture capital Beanstalk Ventures, the Cao Qifeng family's technology investment department Novel TMT, New York venture capital fund Lerer Novel, the founder of the software Information Technology Service Co, and the venture capital company.

"We redefine the retail sector, which is very manual and outdated."

InTurn CEO and co founder Ronen Lazar told WWD that "instead of assembling products on a daily or weekly basis, it may take only a few minutes.

It improves the workflow of both sides and makes things faster.

"Almost every aspect of the retail experience is fully automated, and the surplus inventory of the seller and the buyer has been completely ignored."

Ken Seiff, the founder of the luxury discount website Bluefly, adds, "the paction between the buyer and the seller has been running through the Excel form for 40 years.

Since its Microsoft Excel software, this is the first big innovation in this field. "

InTurn executives said that since last autumn, the technology has been working with some major brands and retailers, which is in the beta test stage, but the company declined to disclose which brands and retailers it is.

In addition, according to the reporters, Ronen Lazar has assembled a team, including Ralph Lauren former vice chairman and chief operating officer and chief financial officer Michael Newman, the founder and former president of the United States clothing and family fashion low price retailer TJX Companies David Margolis as a consultant.

According to the executive, InTurn relieves the work of manual labor from creating data tables; displaying information such as size and color by classifying, displaying quantity, suggested retail price, wholesale price and new asking price, which is actually creating a private exhibition hall for retailers and giving clear quotations.

InTurn lists procurement rules, such as whether you can purchase all or part of the inventory, how long it closes, place restrictions on how those products can be sold, and when the schedule restricts when to start or stop selling products.

In addition, there is an analyzer that can calculate the purchase price and get the expected profit.

Buyers can always fill in orders without product drawings, descriptions, color codes, and country of origin information.

In any case, InTurn aims to provide all of this.

It is based on Cloud Computing (no need to install), it is mobile, suitable for any device.

"Brands always sell their excess inventory to retailers using Excel spreadsheets in a linear way."

InTurn CEO and co founder Ronen Lazar said, "this is an old and inefficient way.

Buyers have been limited to buying what they provide rather than what they need.

Because selling price is a by-product of their core business, the final sale of the brand may not be the best buyer for their inventory.

This is a cost of billions of dollars a year, which is a huge sum of money, which is cheap. "