Yintai Will Join Hands With Ali To Build O2O New Shopping Center.

Shen Guojun, a poor young man, took the responsibility of his eldest brother because of his parents' death when he was young. This also made him bold and innovative. In the 90s of last century, the "golden rice bowl" of the banking system was abandoned, turning from the 4 companies' self-made businesses to today's inno business empire. Shen Guojun's industry has already spread across department stores, shopping centers, complexes, commercial real estate, and even logistics and Internet cooperation.

"We did not go all the way to heaven. In the process of starting a business, I also tried to fail, or even been swindled away by 200 million yuan. But these are my life wealth, let me know that we must innovate, can not be fixed. Now we have 70 shopping centers under our command. In addition, we have invested in industries such as rookie nets. With the changing times, I think health care, pension and Internet industry will be promising in the future. Shen Guojun pointed out that it is particularly optimistic about the Internet industry, so it has cooperated with Alibaba.

Earlier, Yintai has indicated that it will increase its cooperation with Alibaba. Yintai's Yintai business intends to jointly establish a platform company with Alibaba. It plans to inject Yintai network resources into the platform company, and Alibaba intends to invest about 1 billion yuan in the platform company.

"Our joint venture with Alibaba is a new shopping mall that specializes in the future. O2O cooperation is also being tested. A 600~700 team is responsible for this business." Shen Guojun admitted that the hot money in the country is now flowing into commercial real estate. There are too many new commercial real estate projects open every year, which will result in high altitude rates. Project surplus Therefore, the development of shopping centers in the future must create an innovative mode, which is also the commercial competitiveness of the future.

　　 Shen Guo Jun In an interview with reporters, it was further revealed that in order to encourage managers to better participate in the operation of new mode commercial projects, many companies under the Yintai system have adopted a partnership system, and executives have fully empowered. Yintai encourages management shareholding, and even allows more employees to hold options. Yintai hopes to operate more efficiently through the decentralization mode in the future.

"Our future and Alibaba The cooperative new shopping center will change the traditional line design and the layout of shopping malls. We all need to use the Internet thinking to conduct entity business operations, for example, all brands in department stores should be combined with digitalization, which can carry out mobile phone number, digital integration and digital promotion. At the same time, we will appropriately reduce the proportion of clothing investment and enhance the proportion of children's formats and entertainment formats with experiential functions. Even now we are talking about cooperation with Huayi Brothers, hoping that we can do a new interactive project that combines commercial real estate with entertainment real estate in the future.