LUSSOSO Suits Are More Fashionable And Popular With Korean Male Stars

　　 Tailored suits In fact, it is not a new thing. Whether attending forum meetings, business banquets, or weddings or other celebrations, respectable men will eventually have to make at least one or two customized suits - after all, who would like to wear ready-made clothes with broad shoulders here, narrow trouser legs there, and no individual elements?

Even if some beautiful men have a beautiful body and can wear anything, they would never like to wear the same style and finally compete with people on the street.

However, today, we are going to talk about the customization of this family's suits, which is different from the previous "sentiment". In order to change the rigorous and rigid custom of "classic" suits, LUSSOSO, a "benchmark" in the customization industry from South Korea, has its own fashion style.

high-end Fashion brand LUSSOSO It is one of the most representative high-end private customized suit brands in South Korea. It has more than 70 branches in South Korea, and is a high-end customized brand with the largest branch system in South Korea. The company's more than 30 professional designers have been committed to providing top stars, celebrities and high-end customers in South Korea with famous customized suits, and its popularity is also the first in South Korea. With the continuous increase of brand strength, LUSSOSO has opened overseas stores in the United States and Japan, and opened a Chinese flagship store in Shanghai in April 2014.

Walking into the LUSSOSO store located in the center of the Bund on Jiangbin Road, you can feel the dual style of customization and fashion with simple and design layout. Li Yingying, the elder and chief operating officer of the brand, told reporters that what LUSSOSO has always wanted to do is to form a unique and personal man's suit through personalized tailoring, unique design and skilled hand sewing.

"LUSSOSO attaches great importance to adding fashion and other emotional elements to the customization of suits, such as our Customization of wedding dress It's very avant-garde. " Li Yingying said that trendsetters often find that many Korean big stars are very enthusiastic about LUSSOSO. Many Korean drama characters and hosts of entertainment programs, such as You from the Stars, Inheritors and Abnormal Talks, with high ratings, all wore tailored men's clothes provided by LUSSOSO. "In South Korea, many star artists, such as Li Tingzhen, Li Zhonghe, Chang Yourong, Huang Cansheng, have been loyal fans of LUSSOSO for many years," said Li Yingying.

In fact, among many Korean brands, LUSSOSO has a search rate of 72.89%, especially in men's clothing customization. It is understood that the advantage of the brand lies in the design style of high-end private customization and tailoring for people, plus the Italian pure manual customization pattern and sewing technology, as well as the brand's pursuit of perfection and excellence in details, which makes LUSSOSO more colorful for many stars and artists.

"LUSSOSO operates the largest self owned suit factory in South Korea, which can directly produce semi stick and non stick customized suits such as British Saville style and Italian Naples style." Li Yingying introduced that the LUSSOSO Shanghai store kept pace with the South Korean headquarters and applied the "one-on-one" business model. When customers arrive at the store, they first meet with the exclusive Korean designer to determine the fabric, design, buttons, pockets, collar type, etc. of the suit according to their personal needs, identity, wearing occasions, etc., to create a personal suit design. The superior fabrics and the exquisite handmade details of the Korean customization masters ensure the comfort, fit and smoothness of the silhouette of the suit. When the suit is customized, the signature of the customer will be carefully embroidered on the inside of the suit to become a unique "witness".

In addition, Mr. Kim Yingtai, a customization master who has been jointly certified in the industry, is Sartoria Person in charge of Lussoso's all manual customization product line. Li Yingying introduced that in the 1970s, Mr. Kim Yingtai began to customize suits for customers in the traditional customization street in Seoul. Over the past 40 years, he has made great contributions to the development of Korean customization technology and ranked among world-class customization masters, and was awarded the title of "Great Korean Master".

In order to add originality and feelings to the traditional high-quality customization, Mr. Jin Yingtai improved the rigid lines of the European traditional customized suits, studied the special three-dimensional version, combined with the lifestyle of trendsetters and the changes of international fashion trends, integrated the natural waist curve design into the men's formal clothes, and developed a more slim Fashionable customized suit silhouette. "Few of the former superstar customization masters are still popular with young people," said Li Yingying. "This is also a success of combining quality and fashion."

In Li Yingying's opinion, the reason why LUSSOSO can develop rapidly at the moment is that it meets the fashion needs of consumers, or the pursuit of emotional appeal. Because LUSSOSO men's clothing is not only a simple external decoration, it also strives to meet the external aesthetic vision of fashion people on brand and clothing.

"In fact, many people wear suits not only for formal business occasions, but also for daily gatherings and banquets." Li Yingying said, "Therefore, their requirements for customized suits are more personalized, and they hope to have a lot of fashionable and trendy tastes to meet their own aesthetic tastes."

On the other hand, the tailoring of LUSSOSO brand is not just a suit of clothes made by the tailoring engineer after the tailoring. Their tailoring is more professional. After measuring consumers, senior designers will conduct professional communication with consumers to deeply understand each person's different needs. On this basis, they will start to create exclusive consumer clothing. Specifically, there are three steps in the process of LUSSOSO customization. The first step is to introduce the design and matching of clothes by a dress consultant; The second step is that the tailor will ask detailed questions about occupation, age, favorite color and use occasion to ensure that the finished design meets your needs to the maximum extent; The third step is to propose a customized design scheme based on detailed communication and discussion.

The pursuit of fashion trends is regardless of age, not to mention the mood. In fact, it is not only some young men aged 20 to 30 who prefer the sentiment promoted by LUSSOSO, but also many business people aged 40 or over 50.