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Frederick 'S Sells Online Only To Turn Off The Store.

2015/4/21 12:15:00 36

Frederick 'SPhysical StoreOnline Sales

Obviously, any woman who wants to buy the original sexy hot underwear from Frederick's Frederick s of Hollywood underwear store in the future can only buy it through her online shop. "S"

Because Frederick s of Hollywood's store business is in a desperate struggle, Frederick's s will close all the remaining physical stores.

In the fierce market competition, Frederick s, a struggling underwear retailer, will have to close all its stores.

However, Frederick 's will take the single channel development strategy of network marketing and continue to sell its products online.

The news was posted on the website of Frederick s of Hollywood, which marked Frederick "s of Hollywood online store link" and displayed the words: "we have not."

Physical store

However, our online stores offer the same multiple product choices.

This page guides consumers to Frederick's online stores, including time limited free distribution promotions.

  

Frederick 's

Headquartered in Losangeles, the closure of its stores is also reported for the first time in Losangeles.

The company spokesman did not respond to the matter immediately.

At present, Frederick 's seems to have decided to go.

Network retail channel

The single market strategy is designed to prevent the company from going bankrupt second times in less than twenty years.

In fierce market competition with other underwear brands such as Victoria s Secret, sales of Frederick 's company continued to decline, and business losses became more and more serious.

It is reported that in 2013, some enterprises wanted to buy Frederick 's, such as Harbinger Group, when it estimated the value of Frederick' s about 11 million dollars.

In February this year, Frederick s publicize the company's intention to close 31 stores, which accounts for 1/3 of all its stores.

By the end of this month, the closing stores will include Frederick 's's flagship store in Hollywood.

According to the Wall Street journal, Frederick s has hired Great American Group to liquidate assets and gradually close its physical stores.


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