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MUJI (Muji) Will Go To Shanghai And Beijing.

2015/4/12 20:04:00 30

MUJIMujiBrand Strategy

Although MUJI has answered many questions about why he chose to open the world flagship store in Chengdu, Mr. Matsui gave a different answer this time: choice.

Chengdu

It's a good fate. The same stores will open in Shanghai and Beijing.

At the end of last year, the MUJI flagship store in Chengdu ocean launched a wave of discussion. It also added a "label" to Chengdu's tourist city and the reason for becoming a destination for MUJI fans.

  

Matsui

It is mentioned that after opening many overseas stores, how to pass MUJI's "worldview" in a more complete way has become a reality.

brand

Internal common considerations.

This is why the MUJI flagship store in Chengdu was born at the right time.

But this does not mean the end of a phase, but after that, MUJI will open such a "world view shop" in more cities. The Shanghai store will be the fastest.

As for Chengdu, we will open a new store in Yuecheng city this year.

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Many people who are now doing electronic commerce have heard that before they enter the electricity supplier business, they only hear that this line can make money, they can earn commission, and they can collect service fees.

But most people don't want to ask one question: where do I locate myself? In other words, which part of the money I want to earn?

TP (thirdpartnar), or e-commerce outsourcing, is known as "another gold mine of e-commerce".

More and more traditional enterprises are trying to develop e-commerce, which provides a driving force for the rapid development of e-business outsourcing. However, e-commerce is not as "low threshold and small investment" as the outside world has passed. With the development experience of the Chinese generation operation practice, enterprises need to prepare some things before they operate.

The operation of e-commerce is like selling a house, someone sells directly to hardcover room, someone sells rough furniture, someone sells furniture, someone sells bathroom products, and makes clothes as a substitute for operation. If you want to locate yourself and understand what kind of core competitiveness you have, you can only make network brand planning, only do network brand decoration (station), or you can only do customer service outsourcing. Of course, you have the strength to do all the outsourcing services.

But positioning is not static. In the process of doing it, it can be constantly adjusted, such as: the first generation of operation company, Wuzhou online has turned to e-commerce storage service.

No company wants to throw money into the water, so companies seeking cooperation are very cautious.

Without a successful case, it's hard to convince others to give you the money to run.

If you have several successful cases, plus customers' comments on your company, the traditional enterprises will go for it.

If you have no case, you can cooperate with some ambitious small and medium-sized enterprises to make them free of charge and grow together with them.

Implementation of standardization.

Standardization is the second way for customers to trust.

When you pass the beautifully written copy to the customer, he will see the standard format, regular header and footer, will be impressed with your company.

When you receive a phone call and use the standard phrases like Hello, XX brand, customers will recognize your company more, or at least do not regard you as a Swindlers Company.

The process of electronic commerce mainly refers to 2 aspects.

(1) the process of product shelves.

This includes: Product Training - Product photography - Product Description - image processing - matching sales - product shelves.

Second, the process of order processing.

This includes: order registration - order confirmation - document printing - picking and distributing - checking out the warehouse - logistics distribution - telephone notification - sales report.

Marketing is the key to a company's success and success.

The marketing method is constantly trying out. In the absence of marketing ability and planning ability, it is the most robust way to do service by heart, and do a good job of customer experience, step by step and step by step.

Although there is so much to do in the electronic business generation, it is complex and refined, but it is undeniable. This is an essential part of the ecommerce ecosystem.

It will last forever, and when you do better, you will never lose sight of your customers.

From the perspective of the operation environment, most of the operators are relying on Taobao to master the skills.


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