How To Create The Terminal Store Atmosphere Of Clothing Brand

Color design in shops is the top priority of shop atmosphere design. Color is closely related to brand, indoor environment and clothing style.

Effective color design enables customers to feel the unique charm and personality of the clothing brand from entering the shop door, so that the perceptual factors of customers can be sublimated and eventually mobilized.

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Generally speaking, customers feel different colors in the store:

The softness and coloring of colors can strengthen or weaken the sense of space and weight of stores.

For example, making the walls bright and bright will make people feel youthful and energetic; and coated with heavy colors will make people feel stable and dignified, more suitable for elegant and atmospheric clothing brands.

Generally speaking, bright colors can make customers quickly intoxicated and stimulate the interest of young women who love beauty, but it is worth noting that ceiling, floor, shelf and shop advertising are best able to ensure coordination, and at the same time, color should not be messy to make people feel refreshed.

And heavy color should also be combined with the combination of thick and thin, otherwise too depressing will make people feel depressed and curb buying emotions.

Specific to the application area, bright colors are suitable for young women's clothing, while heavy colors are suitable for men's wear and formal dress.

People see warm colors.

It will associate with sunshine, fire and other scenes, creating warm, joyful, warm, cheerful, active and emotional reactions.

Seeing a cool color will remind people of the sea, the moon, the ice and snow, the green hills, the clear water and the blue sky.

However, careful taste, in fact, can be subdivided into cold and warm tones, including: the color of cold tones, divided into two kinds of solemn cold and vitality cold.

For example, black, gray and other colors can make people feel solemn and stable; and bright blue and bright green and other colors will make people feel energetic and more suitable for some fashion brands.

Warm colors are divided into two types: warm and warm.

For example, the sauce is red.

It will make the store full of charm and warmth, while the yellow and orange walls will make people feel warm and romantic.

Therefore, according to the role of cold and warm tones, operators need to have a detailed understanding of the meaning and style of their brands, and finally design a store atmosphere with color.

Lighting design can improve the aesthetic value of clothing stores and play the role of changing the sense of space and giving space personality.

Therefore, lighting is one of the most important tools in the design of store atmosphere.

The application of lighting is a systematic project. The author thinks that the application should be analyzed from three aspects: brand style, decoration technology and the structure of the store itself.

What I want to emphasize here is that the role of light is not only to illuminate a certain space, but also to emphasize the clothing itself and the atmosphere of manufacture.

Therefore, the categories and expected effects of clothing are the first factors that designers should consider.