Hi Dragon Focuses On The New Fashion Of American Life
In the development process of Xi De long, brand innovation, product innovation and management innovation have been emphasized. Combined with the current industry background, the innovation of business mode has become the first priority of Xi De long.
In order to cater for the emerging market demand, Xi De Long integrates strong resources, and the brand is upgraded into a sports leisure brand with sports attributes, and the corresponding brand new logo is launched.
It is reported that in order to cater to the market demand, the brand upgrade will officially launch the brand new blue label. The blue label will be designed according to the new brand positioning, the main tone of the US blue is the "XDLONG" letter, and the overall color and font structure have a strong American style.
Through the integration of new logo and brand positioning, product mix and other aspects, in 2014, he will face the consumer with a brand new image.
Since the launch of the men's and women's sports shoes and clothing series in 1992,
Xi De Long
The product line is constantly upgrading and expanding, so far it has developed into a fashionable leisure brand with sports attribute and classic American style.
The perfect upgrading of this brand is also the result of the 20 years' gradual change.
2009, 2011
Xi De Long
To join hands with the "national fitness program for thousands of miles" and become the first cooperative enterprise of the State Sports General Administration's "nationwide fitness program", it has injected infinite vitality and vigor into the dragon. In 2013, the third year's five year plan was signed by the government and the State Sports General administration, and was awarded the State Sports General Administration.
National fitness in China
"Strategic partners, and join Xing Aowei, Li Ting, Gao, Teng Haibin, Zhang Xiangxiang and other Olympic champions into dozens of communities across the country, bringing the healthy and happy sports concept to the masses of consumers. At the same time, 2013 China has also entered more than 30 colleges and universities nationwide.
Xi Long Dragon builds a national fitness platform for the Chinese people, so that the concept of "Happy Sports" healthy movement can be integrated into the life of the Chinese people.
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At present, the traditional retail store is the boss of the market, but different location stores expand their brand influence through the network, create the traditional sales network sales channels, and enhance the overall sales volume, and have also entered the shopping mall operators' consideration.
Traditional stores have some reputation in the clothing industry, such as Xiushui Street, which already has a certain influence on Chinese and foreign tourists. But how to form its brand influence on the Internet and cross regional restrictions to increase sales is an urgent problem to be solved in this format.
Only e-commerce can cross the national boundaries to achieve efficient and fast international information exchange.
The most important solution to foreign trade is language problems, followed by operational costs.
The establishment of e-commerce that can achieve international exchange can not only open up channels for international trade and information exchange, but also directly extend Internet sales to the whole world.
Solution: for foreign trade businesses, there are special concerns for special network sales requirements: in the network sales mode, there are many versions of languages; support for foreign payment methods and logistics; complete marketing solutions for foreign customers; and support for retail, wholesale and customization.
These complex technical requirements will be much simpler for professional network companies, which means that they can save a lot of cost for the sales mode of such customers. A network sale and construction cost estimated to cost tens of thousands to hundreds of thousands will be reduced to about 2180-38000 yuan.
The economic benefits brought by e-commerce have forced us to acknowledge the contribution of Internet operators to the global market economy.
At the same time, with the impetus of the Internet business, the entry threshold and innovation threshold of business has almost reached the lowest point in the history of human business. This is also one of the key points for different industries and practitioners at different levels.
And when the new operation mode touches the traditional business mode, it will inevitably go through a running in period.
Especially for the clothing industry with low threshold itself, clothing network marketing is a new challenge parallel to surprises and challenges.
Truly healthy online sales require more professional ideas and technical support.
The trend of future development may no longer exist the concept of Internet merchants, because maybe everyone can become a businessman through the Internet, and any enterprise can also become a network trader.
However, in today's network sales are still the predominant conditions, how to calculate their own operating costs, relying on more professional and mature online shop system and technical service providers, and truly play the advantage of network sales, is the real winner of the "clothing network sales win the world".
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