The First Account Of Clothing Net Sales

Network, this traditional economic order and market rule bring opportunities and challenges. From the current situation of the apparel industry, the current problem is no longer whether to suggest Internet marketing, but how to build this new channel in the face of the trend.

For terminal retailers, wholesalers, Comprehensive mall Foreign businesses and other kinds of enterprises related to clothing sales, the first thing to consider in e-commerce is the cost problem; the second is the issue of output ratio; the third is whether it will impact on traditional channels after the involvement. How to solve these three problems is directly related to the success probability of network channel construction.

The clothing industry enters the era of electronic commerce, and the practice of the first round of water testing proves further. Electronic Commerce It is an inevitable trend in the future. People in the clothing industry are also thinking about how to play games in the second round of e-commerce shuffling.

With these questions, the reporter interviewed a professional network company specializing in the construction of e-commerce websites according to the needs of different enterprises, specializing in the construction of e-commerce websites for the enterprises, and currently a very authoritative professional in China. It is the vice president of Shanghai Business School (ShopEx) Network Technology Co., Ltd. Guo Hong Chi 。 According to the concerns of everyone, according to the individual needs of the garment industry and the characteristics of the garment industry, five solutions for clothing network sales are put forward, which will help the clothing enterprises to make their own way in e-commerce.

For garment enterprises with their own brands and sales channels, the relatively shaped brands make them have specific requirements for e-commerce, and the threshold for such enterprises to enter the network sales is relatively high.

At present, in the domestic market, there are already a few traditional clothing enterprises in developing e-commerce. The online direct sale website BONO is a classic case of online sales success. BONO uses online shopping, directory sales, call center and other marketing tools. The most direct benefit of this way is to reduce the middlemen's links and take the lead in price and profits.

After the start of Internet direct sale, according to the related personage, the telephone volume of BONO has nearly doubled 4 times in the short term, and the number of telephone sets has increased to 60 rapidly. The traffic volume of the company website has reached 4000 passengers per day. The success of BONO proves that the successful operation of the network will bring greater sales performance to the brand.

However, for the big brand clothing enterprises, we must establish a customized e-business platform with brand image and personalized needs. Technology development plus team building is expected to cost hundreds of thousands to millions of dollars. At the same time, there are also some risks: the cost of R & D and team building is relatively large, the development cycle is long, and the system maturity and security are not well protected. It will even seriously affect the profit margin of its network marketing. The high risk brought by high investment has become the main reason why the major brands are still on the sidelines. For more enterprises, whether they can succeed has not yet become a fixed number.