Collusion New Development Of Shoe Industry Focus On New Normal Economy

Brand collection, shoe event. From April 18 to 21, 2015, the seventeenth China (Jinjiang) International footwear industry The Expo will be held at hall 1, Jinjiang, China's "shoe capital".

Since 1999, Jinjiang has held the 16 international footwear industry fair at its doorstep. Over the past sixteen years, it has been carefully cultivated, exhibitors spread all over the world, exhibits are complete in category, on-site service is in place, and supporting activities are colorful and colorful. It has been highly praised by people from home and abroad. It is known as "one of China's ten glamour exhibitions". It is a barometer and weathervane of China and even the world shoe making industry.

The fair is co sponsored by China Council for the promotion of international trade and China Light Industry Federation. The Quanzhou Municipal People's government, China Leather Association, China leather and footwear industry research institute co operate, Jinjiang Municipal People's government and Jinjiang footwear industry association undertake.

The exhibition area is 50 thousand square meters, 1700 standard booths are set up, including footwear products (including outdoor sports equipment), footwear machinery, Shoe material The three major exhibition areas include footwear, finished products, shoes and auxiliary materials, chemical raw materials, shoe machines, leather machinery and equipment, leather products, outdoor sports equipment and related research, design, information publications, books and so on.

　　 Shift and upgrade of gear shift speed

Shoemaking industry is a traditional advantageous industry that Jinjiang started earlier and developed faster. The total industry accounts for more than 28.6% of the total industrial output of the city. It is an important pillar of Jinjiang's national economy. In 2014, there were all kinds of Jinjiang city. Shoemaking There are 3338 manufacturing enterprises, including 405 Enterprises above Designated Size, 250 thousand employees, and 94 billion 86 million yuan of output value above scale. The output value exceeds 100 million yuan, and the enterprises reach 163, and over 500 million yuan enterprises reach 44. The annual output of sports shoes is 1 billion 570 million pairs and slippers 700 million 700 million.

It can be said that after 30 years of development, shoe making industry in Jinjiang has been transformed and upgraded from a single sports shoes industry to a comprehensive sporting goods industry. At present, the product covers hundreds of varieties and specifications of professional sports shoes, travel shoes, casual shoes, fashion shoes, sandals, snow shoes, home sports equipment, sportswear and sports equipment.

At present, the shoemaking industry in Jinjiang has gathered a large number of leading enterprises. The city has 44 listed companies, of which footwear companies account for half of the total, reaching 22, and have a strong ability to innovate. They own Anta shoes, Xingye Leather 2 footwear national level technology centers, 9 provincial-level enterprise technology centers, 2 provincial-level industrial design centers, more than 10 provincial high-tech enterprises. Relying on independent research and development, Jinjiang shoe enterprises have mastered the 229 core technologies of shoe production and have 564 patents. Anta, Jordan, del Hui and Mao Tai have all become the drafting members of national or industrial standards.

According to statistics, at present, the footwear industry in Jinjiang has 31 Chinese well-known trademarks, 9 famous brand products and 36 national inspection free products. The total number of "national brand" brands account for more than half of the national sports shoes industry. The shoe industry has more than 15 million chain stores in the country, and has formed a social division of labor, coordinated production, image planning, marketing promotion, export agents and other supporting industries.

　 Brand gathered technology main

Over the years, the shoe Fair has set up a good platform for the footwear industry at home and abroad to display strength, capture business opportunities, and win mutual benefits.

This Expo will not only include famous brands such as Anta, 361 degrees, Carle, Switzerland, Kang Bu, and other outdoor sports equipment such as Saint Valentine, Tianlun, CAMKIDS and so on, but also attract more than 500 companies from the United States, Britain, Italy, Germany, Australia, Korea, India, Hongkong and Taiwan to participate in the exhibition. So many well-known domestic and foreign shoe brands gathered in Jinjiang and Taiwan will play a strong brand agglomeration effect, which will enhance the industry's recognition and participation in the Expo and enhance the international influence and competitiveness of the exhibition.

The main technology brand and innovation card are the highlights of Shoe Expo over the years. At the last exhibition, Anta launched the "A-WEB2.0 breathing net" technology, the "rainbow garment" displayed by Saint phele, and the energy saving motors with a 40% reduction in electricity consumption.

This year, the organizing committee will invite the Italy ARS group to hold the "2016 spring and summer international shoe and shoe material trend display" to show the latest international sports in 2016. Casual shoes Children's shoes, fashionable men's shoes and latest shoe materials.

On the basis of the exhibition of the Museum of science and technology achievements in the past years and the latest research results of the shoe industry's scientific and technological achievements, innovative products, universities and scientific research institutes, this year's exhibition will also be the first time to set up an exhibition area of 1000 3D industrial design creative products. Exhibits, outdoor products, design, innovation, new technology, new materials and 3D printing are integrated into one, focusing on the market prospects and vitality of outdoor products and industrial design. At the same time, it will also set up 600 exhibition areas, and first introduce the new technology of shoes and clothing automation service, such as the Institute of western research, Chinese Academy of Sciences, Quanzhou Institute of equipment manufacturing, etc., to display automation, intelligent production equipment and robot intelligent production line.

In addition, this shoe Fair will also set up a new "Chao fun" special area, and Jinjiang's small and medium sized and growing enterprises will show the latest fashion of "tide playing". The organizing committee also joined the Quanzhou world shoe net to hold an industrial e-commerce conference and a series of activities during the exhibition. The e-business center of shoes capital will take a number of e-commerce enterprises to the exhibition site, and guide e-commerce service providers, network operators and shoe enterprises to integrate resources, and continue to expand the exhibition area of e-commerce.

　 Taiwan Pavilion 10th anniversary Cross Straits mutual benefit

Taiwan is one of the most developed regions in the world shoe industry, especially the developed shoe machine industry. Jinjiang shoes industry has a large scale and a complete industrial chain.

Since the Eighth China (Jinjiang) International Footwear exposition was first established in Taiwan, Taiwan pavilion has always been one of the highlights of the shoe fair. On the occasion of the Taiwan Pavilion unveiled the shoe Expo 10th anniversary, this year's exhibitors from Taiwan have confirmed 80 booths.

In order to boost the building of Jinjiang's "intelligent city", we will build a bridge for training and communicating talents on both sides of garment design. During the exhibition, the costumes will be held on both sides of the Taiwan Strait. Through excavation and display of excellent design works, the inspiration of industrial design will be inspired, and the fashion design creativity of students from both sides of the Taiwan Strait can be absorbed to promote the transformation and application of the design results of University students and help the development of Jinjiang's textile and garment industry.

It can be said that today's shoe Fair has become an important platform for the exchange and cooperation between the footwear industry on both sides of the Taiwan Strait. It greatly promotes the deep docking and continuous warming of the industries across the Straits, and promotes closer exchanges between the industries, promotes the optimization and upgrading of the industries across the Straits, and promotes the complementary advantages, mutual benefit and common development of the footwear industry on both sides of the Strait.

Davos for the first time in Jinjiang

Jinjiang has always attached great importance to enhancing the vitality of the shoe fair. On the one hand, it is committed to putting more innovative and fashion elements into the exhibition, striving to make the shoe fair "constantly run new". On the other hand, it is closely related to serving local industries and actively taking the bridge for local enterprises, and striving to make the exhibition truly serve the transformation and upgrading of the real economy.

As an innovative attempt of this Expo, China's department store industry "Davos" has been set up for the first time in Jinjiang. During this period, more than 400 government officials, industry experts, business elites and international retail veterans will be invited to Jinjiang.

The summit forum will be co sponsored by the Chinese general merchandise business association and the Jinjiang Municipal People's government, jointly organized by Jinjiang Business Bureau and Fujian Jinjiang shoe spinning City limited liability company. The theme of this year's summit forum is "transformation and regression". We will focus on the return of the essence of retail spirit, explore the core of business value, and define the future direction of transformation and development.

As the most authoritative, influential and appealing industry event in China's department stores, the summit forum covers all provinces and cities in the country, and attracts the attention of global department stores and business groups. In this summit forum, the 2014 annual development report of China's department stores will be released professionally, and the overall situation and operation context of department stores in the past year will be comprehensively reviewed, and the future development of the industry will be comprehensively analyzed and interpreted. At the same time, by the authoritative social science evaluation center of the Chinese Academy of Social Sciences, the comprehensive competitiveness evaluation model of China's department stores and the "top 50 comprehensive competitiveness of China's department stores in 2014" have been released for the first time, revealing the real strength behind the rapid growth of outstanding enterprises.

In order to give full play to the information docking effect brought about by this summit forum in Jinjiang for local enterprises, Jinjiang will arrange a number of supporting activities during the forum to expand the influence of the shoe fair and build docking bridges for the local enterprises and retailers around the world, expand the market, and help transform and upgrade the traditional manufacturing industry. Activities include: during the forum, the Jinjiang docking exhibition hall (department stores' zero supply docking exhibition) is set up, and the department stores and large supermarket leaders are invited to form a buying group to directly connect with the vast number of enterprises in Jinjiang. The signing ceremony of the Jinjiang super brand and the famous department store super system strategic alliance is held at the scene; the Chinese Department Store Association awarded Jinjiang's "China general merchandise Association direct mining base" title; the international shoe Textile City "national retail channel service center" unveiling ceremony.