Opening Up A New Era Of Light Commerce: The First China Light Business Dress Design Competition Announced

In March 29, 2015, Mercedes Benz China International.

During the week of 2015/2016 (autumn and Winter Series), the first China Light business dress design competition sponsored by the China Fashion Designers Association and Saint West Group was held in the central hall of 751D PARK, Beijing.

The main theme of the first competition is "relaxed and comfortable", and the brand spirit of "no place is uneasy" with the light business suit of Saint de Xi.

The works of 20 outstanding players were finalists. After fierce competition, the gold and silver awards were taken by free designers. Li Xihe won the gold prize in his work "our time". Huang Guangchen and Zhan Hong Long won the silver medal. Wang Shaoyu and Huang Qingqing were awarded the bronze medal.

The first competition received 826 entries from 23 regions including Taiwan and Hongkong and Korea.

The competition has attracted wide attention from all walks of life at the time of soliciting contributions. According to statistics, 13 million people participated in the popular vote of the official website of the contest. Finally, Wang Weijian won the best network popularity award with a super high vote.

The award for this competition is awarded to Han Dan, director of the Department of clothing at Academy of Fine Arts of Northeast Normal University and Kuang Qian, a lecturer in costume design at Inner Mongolia Normal University International Institute of modern design.

Saint's West men's clothing establishes the orientation of "light business dress" and advances.

Upgrade.

Light business dress is not only the heritage of business and leisure, but also beyond.

The "three light" elements with light weight, soft fabric and easy collocation are the essence of the design of light business clothes.

The contestants of this competition have explained the light business suit very well: the gold medal player Li Xihe's works make different and flexible processing of natural cotton and hemp, and combine the technology of hollowing and knitting.

Huang Guangchen, who won the silver medal, thinks that after 80 and 90, he no longer likes stereotyped business clothes, but pursues a sense of lightness, freedom and innovation. His design is relaxed and free from elegance in formal occasions.

The Bronze Award winner, Taiwan designer Wang Shaoyu, is designed for vacation. His work is presented in a three coat, with a simple, casual detachable windbreaker jacket to match the travel function of the backpack and handbag.

With the promotion of the competition, light commerce has been widely recognized by the industry.

Clothing industry weekly, China apparel network and other industry media compete to report the event and discuss it.

The jury also affirmed the light business dress. As Wang Yutao, the designer of the Golden Summit Award, said that light business dress represents a completely new way of working and working attitude.

Mr. Wu Xuewei, the vice president of the China Fashion Designers Association and the designer of the Golden Summit, thinks that light business dress is a new form of men's wear and is easy and mixed.

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Zhang Qinghui, vice chairman of the association of designers, also gave full recognition to the success of the competition. He said that through the holding of the competition, the new life attitude and life style advocated by the business dress should be spread out, thus affecting more consumers and promoting the development of the clothing industry. Therefore, the saint DHI men's wear has opened a new era of light business for Chinese men's clothing.