How To Make The Red Collar O2O Model Of Outstanding Clothing

Red collar clothes began collecting big data ten years ago. Of course, at that time, it did not realize that this is the most important way to face the "Internet +" era in the future.

Nowadays, giants like Haier, Lenovo and other home appliance technology industries have to go to red collar clothing to visit and study, showing their degree of integration with the Internet age.

And the construction of big data has been ten years, so that red collar clothing has enough foundation.

In 2014, it achieved 150% growth in zero inventories;

Mass customization produces and designs 2000 different personalized products every day.

The core competitiveness of a company is a set of big data information systems. Any change in data can drive synchronous changes in the remaining 9000 or more data.

In 2009, Zhang took the position of president of the company to her daughter Zhang Yun LAN.

The father and daughter's indirect class decision was very simple. The father said to his daughter, "daughter, I think you can go up. I want to hold a ceremony. You are ready to speak, talk about the future plan of the company, dad will invite a few friends."

My daughter agrees.

At that time, Zhang Yun LAN had been rotting for three years in various departments of the red collar.

After taking over, Zhang Yunlan made full use of the foundation of scale customization, and began to recruit young talents, formulate new development strategies and take the road of multi brand operation.

Besides the red collar, it has introduced more diversified Custom Brands, including the R PRINCE (Rui Pu) brand launched for the wedding dress market, the international customized brand CAMEO, and the latest Cotte brand.

In the form of customization, in the store and booking two kinds of quantity, but also achieved.

The mode can be directly designed through App or computer.

2014 is

A year of fruit harvest is also a year of great fame.

After more than 10 years of customized mode exploration, the red collar has been completely completed from clothing enterprises to data type.

The pformation is not so much a red collar as a garment enterprise, but rather as a red collar shell, and its interior is already a big data enterprise.

It has become a benchmark for students to learn, imitate, attempt to pcend, and fail to succeed. Two interesting phenomena are enough to prove this.

The first is to receive a large number of inspection teams, including the leading companies in the industry, including Haier, Lenovo and other manufacturing giants.

Zhang Ruimin wrote a paragraph at the scene of the visit: when he visited the red collar, he saw the personal orders from New York, which could be completed in the information process quickly.

This is precisely what the traditional enterprises must go across in the Internet age, from mass manufacturing to mass customization to meet the best personalized experience of users.

Second, the red collar has trained thousands of people in quantity training, many of which have been dug away, but competitors still can not make customized garments that are enough to compete with red collar, because volume data only have significance with their big data system.