Chanel'S Price Cuts Prompted Shanghai To Buy And Sell White Collar Goods

Chanel's price cutting scheme in Shanghai has been in operation for about a week, and a reporter's investigation found that the most obvious case now is "overseas purchasing".

A seller told reporters that she had received three applications for refund this week, and that she had already made a refund for the successful purchase, but she had already delivered the order, but the buyer insisted that she did not, and it really embarrassed her.

Reporters found that the purchase price of nearly 30 thousand yuan in the past BoyChanel series today, the lowest purchasing price is about 26500 yuan, while the same package in Shanghai is priced at 26000 yuan.

There are "purchasing party" told reporters that now the domestic situation of price declines, so that they are basically unprofitable, they consider giving up this "business".

Of course, some people say that they will actively adjust the direction of purchasing agents. Later, their purchasing targets are those who want to buy "limited money" abroad.

another name for Shanghai

Continuous queues, hot packages are sold out several times.

The reporter understands that in some cities where Chanel boutiques are not yet in existence, their partners hope to have "

On behalf of the "help", so friends to play a friend's drama is staged.

White collar Lily told reporters that she was taking a lunch break when her job was not far away from the National Center.

A Chanel bag.

To her surprise, a colleague in the office saw the bag and asked Lily to resell it to a friend from her field.

Lily promised to make a small profit.

Lily said that the price cut will continue, and she herself is not in a hurry to buy it. After waiting for the upsurge, she may pick a more special one.

In addition to the "Shanghai purchase", with the experience of Chanel's price reduction, many white-collar workers in Shanghai began quietly collecting product information of other luxury brands.

According to industry sources, there will be at least three other luxury brands in the quickest year to follow up this round of price cuts.

Related links:

Stitch Fix, a four year old enterprise, shoppers shop from them without having to go to shops and pick up clothes.

Instead, Stitch Fix, a large number of data analysts, sends their customers monthly clothing and matching jewelry to their customers in line with their size, style preferences.

After receiving the clothes, customers can try them on at home, then choose to leave these clothes or send them back to Stitch Fix according to their preferences.

This consumption pattern is welcomed by female consumers in the United States. An American consumer decides to try the whole shopping process in person. Here is her shopping experience and how it works.

First, fill in a large number of forms.

This includes the shape of the consumer, the style and shopping budget.

The problem is meticulous to the height and weight of the consumers and the number of times they go out to date, which style of jewelry they like, and which styles of clothes they wear on all parts of the body.

Online will ask to do multiple choice questions, which are consumers' favorite styles, which colors and styles do not like.

The problem involved in this survey form makes consumers feel as if they are filling in an online dating form. It is such a detailed and detailed analysis that experts in Stitch Fix can pick a satisfactory product for consumers.

At the end of the survey, consumers were asked to choose the style that I liked on Pinterest (American Photo social networking site), which could also be directly connected to the consumer's social homepage (consumers could choose to ignore this item).

Second, choose the time to mail and pay 20 dollars.

$20 is a guarantee for consumers to leave at least one product. After a week, consumers receive a mysterious package.

In this box, there is a gray pair of jeans (88 dollars, a scarf (34 dollars), a loose red sweater (58 dollars), a light coat, and a black V collar skirt 88 dollars.

There is also a box ready to mail products that are not needed, and there is a small note that shows the style of the consumers, and how to match the clothes that are sent.

The consumer was disappointed after trying on these clothes. The T-shirt was too long for her petite figure, and the black skirt was very thin, cheap and poor workmanship.

But she looked at trousers and coat and decided to keep the two products.

(Note: every Stitch FIX product can enjoy a 25% discount if you keep it all).

Third, when consumers try out all the products, log on to Stitch FIX's website to settle accounts.

Fill out the merchandise that you choose to return and fill in the feedback.

The company uses consumer feedback to provide better services for herself and similar customers, so that analysts can better grasp my preferences.

The analysis of the system computer may be more accurate than manual analysis. The program enters its own information base according to the feedback that has been filled in so that it can be called next time.

Stitch Fix has consumer information that envied the whole retail industry.

Of course, their consumers, when they need to buy a lot of clothing, can also benefit from the analysis of the data system.

Consumers like Stitch Fix. In traditional retail stores, they know that some things sell well and some things sell badly, but they do not know why.

But in Stitch Fix system, we can quickly know why.

If they don't sell a sweater, they can analyze in isolation whether they are color or size or fabric.