Jumia And Konga Two Compete For Hegemony.

In order to judge who is more important in Africa's two big business Jumia and Konga, I decided to compare the advantages and disadvantages of the two services on the two platforms. In order to get accurate results, I place orders outside Lagos, capital of Nigeria, because Jumia and Konga have many logistics and distribution locations in Lagos, and both sides can perform the delivery service well, so Lagos is not the best test location. Finally, I decided to place an order in Ibadan. Ibadan is a famous historical city in Nigeria, which is 120 kilometers away from the capital Lagos.

When I order on Konga website, I use the method of delivery on delivery. As for Jumia, I use the way of self introduction.

As luck would have it, the two e-commerce sites are arriving after two working days. The efficiency of such distribution is much higher than that of a year ago. It should take at least five days to reach orders from a city outside Lagos a year ago.

Similarly, there were some restrictions on cash on delivery, such as the fact that consumers often have to pick up goods at designated locations. At first, these services were provided only in Lagos, and then gradually extended to other parts of Nigeria.

Konga founder Sim Shagaya said at last year's Nigeria electricity supplier conference that Konga should not only become an electronic business platform, but also set up its own. Logistics system To ensure fast delivery of goods across the country. Now Konga has established its own logistics enterprise Konga Express, and then no longer used DHL class third party logistics companies as before.

However, Jumia They are doing the same thing. Through the establishment of small warehouses in major locations throughout the country, we will ensure fast delivery.

On the surface, there is not much difference in the operation mode of the two big business platforms. They are recognized by consumers and the industry. They also get large financing from international enterprises such as MTN and Naspers. However, careful study has found that consumers get quite different shopping experiences from two e-commerce enterprises.

When we place the order, both companies will provide a link to help customers track order status. But the difference is that the links provided by Konga are still tracked after more than a week's delivery, and Jumia does not have this function.

However, Jumia can provide a fast customer service service, which will respond within ten minutes after mail is sent to the customer to inquire about the order status. If the link is valid, the customer will soon get useful information.

I placed the order first in Konga, and I didn't get anyone's confirmation. Order 。 I was surprised when I received the Jumia call center confirmation order after the Jumia order. The call staff did not stop after saying "I just want to confirm what you ordered at Jumia", but then enumerated everything I ordered, although I said that the call was free, but she spoke in a bad environment, and I could hear other noises nearby, which was actually very embarrassing.

These call people do not have the concept of sound insulation marketing, fortunately, I ordered not sex toys, otherwise people will be very embarrassed to listen to surprise. After ordering the products I ordered, the call people did not stop, but kept trying to persuade me to buy something else. Jumia really hired a lot of great marketers!

Last year, after meeting with Jumia J r my my Doutt, he told me that 90% of the company's business in Nigeria was managed by Jumia itself. Imagine that in such a big country like Nigeria, Jumia has to deal with so many affairs on its own, which is a very arduous task. However, J r r my Doutt continues to say that Jumia will continue to work to improve and improve consumer satisfaction. Through cooperation with MTN (MTN is the largest telecommunications company in Nigeria, and also the investor and partner of Jumia), it uses its infrastructure built in Nigeria. This goal will be easier to achieve.

Both companies have brought Nigeria electricity providers to a new level of development. This is indeed amazing and impressive. From my experience with the heads of the two electricity suppliers, the two companies are really excellent. Many of the products they sell are much cheaper than the physical stores. This also shows that online shopping is the general trend.

Jumia and Konga are first-class e-commerce platforms. Jumia Nigeria, which belongs to Rocket Internet company in Berlin, Germany, started e-commerce business in Nigeria in 2012. Now it has become one of Nigeria's main shopping platforms. Jumia Nigeria claims to have controlled 70% of Nigeria's online retail market and has had a trading relationship with about 1000000 customers since its opening.

In the two months after Jumia Nigeria was officially opened, Konga.com also began to get involved in the huge and undeveloped online retail market in Nigeria. Konga.com also claims to be Nigeria's largest e-commerce shopping mall.