Lin Chenchun, The Managing Director Of Fashion Brands: Clothing Brand Lighting And Lighting Solutions Make The Shop Environment More Comfortable.

How to keep in store customers and increase sales volume?

Brands need to be concerned about.

Clothing brand stores may have higher requirements for lighting. They must provide other functions besides simple lighting: make clothes more beautiful display, make the shop environment more comfortable, so that consumers are more willing to stay in this space.

2015CHIC exhibition focuses on clothing

Guang Cheng photoelectric Co., Ltd., which provides lighting solutions, has also participated in this exhibition, bringing us a professional clothing store lighting program.

Lin Chenchun, managing director, interviewed us and introduced the advantages of LED lighting in detail.

When did the 1. pole start to integrate with the clothing sector?

Lin Chenchun: set up in 97 years, started with DI intelligence, started LED lighting in 05 years, formally launched the brand positioning in 2011, participated in the professional exhibition of Guangya Asia in the same year, participated in the mainland Expo for the first time in 2013, and has participated in the Expo third times. The clothing sector is very powerful in responding to national policies and energy conservation and environmental protection. We all know that the metal halide lamp consumes electricity, while LED lighting can save 65-70% power. This can help the service brand to save more electricity costs.

2. what brands have been collaborate with?

Lin Chenchun: at present, we have already cooperated with more than 300 clothing brands including domestic EP Ya Ying, Taiping bird, Lok Ting brand and so on. We serve the brand with more attention to lighting effect according to our positioning.

With the continuous improvement of lighting efficiency and cost performance, many second-line and three line brands can also be popularized.

3, which cities have been expanded to China?

Lin Chenchun: there are more capital cities and tier cities in the second tier cities because of these cities.

The requirements for lighting are relatively sophisticated.

They need softer and comfortable lights to make people more willing to stay in such a environment.

4. other characteristics of the brand?

Lin Chenchun: as a lighting brand, not only for lights, but also for pre sale, sale and after-sale services.

For demanding luxury stores and designer brand stores, we will also provide after-sale lighting adjustment services to better highlight the products.

In the aspect of after-sale, we have our own teams in the provincial level cities of the whole country. As far as the remote areas are concerned, they are through the way of logistics.

5. what breakthroughs have been made in product development?

Lin Chenchun: in the R & D section, our leading optical design field is leading the entire LED industry. The whole scheme is designed in the US, the latest research and development of elliptical facula and square spot, instead of the circular spot that needed two lamps to spot spot, will not show exposure, lose color and shadow, and can better show the model clothes.

We use the best current plan in the world to achieve 95% efficiency, almost no power loss, and interact with the industry association of the Ministry of culture under the lamp modeling section. We have introduced four German design product schemes, so that lamps and buildings can be integrated to make lamps and lanterns more decorative and beautiful.

All of them are leading the whole industry in optics, modeling, current solutions and more advanced intelligent applications.

6. what are the purposes of the exhibition and the criteria for the selection of the exhibition?

Lin Chenchun: take CHIC as an example. All of the exhibitors here are our target customers. This is a difference between us and the lamps and lanterns.

Because brand promotion is done to customers, the effect is very obvious, and the real landing is very fast.

We will mainly participate in four exhibitions, the professional world's largest international lighting exhibition, and three exhibitions of home furnishings, costumes and hotels for the clientele.

7. what is the price of the product?

Lin Chenchun: our products are priced in the past in the high-end, and the positioning customers are also high-end brands. This year, we have developed many lamps suitable for low-end brands. We are committed to making the concept of "good lamps not expensive", so that more three or four line clothing brands can also choose the best.

Instead of selling lamps, it will provide customers with an overall lighting plan to help customers solve their lighting problems. In terms of team building, they will also spend heavily on inviting international lighting industry talents to enable enterprises to distinguish themselves from other domestic counterparts, so that more people can choose the best products with better products.