Lotus Continues To Lose A Few Times To Pform Business Model Dilemma.

According to the latest release of lotus flower, the company continued to lose money in 2014, with a loss of 58 million 400 thousand yuan.

This is the third consecutive year of loss of lotus, and the company lost 96 million 800 thousand yuan in 2013, and the loss in 2012 was as high as 392 million yuan.

Flush data show that in the past 15 years, the loss time of the bee lotus has been as long as 11 years, with a total loss of up to 1 billion 645 million yuan, which is extremely rare in the supermarket chain listed companies.

Why did the Chinese road, a retail supermarket founded by the Chinese family of the Thai Chinese, take such a hard time? The Yangtze River Commercial Daily reporter contacted many people, but many of them had already left, and an incumbent marketing director did not want to talk about it.

According to the analysis of personages in the industry, many factors such as frequent personnel adjustment, unsettled business, and layout failure have made the bee lotus have lost the advantage of first entry, while the single store mode of business mode has lagged behind the trend of modern business. In the era of Internet information, it is not surprising that Bu Fenglian spent a lot of coldness.

Public information shows that the 5 new stores will be opened in the three or four tier cities that are less competitive.

In this regard, the researchers believe that if the bee lotus can not fundamentally solve its backward business model, and is not in line with the times, it is still difficult to get rid of the "Curse" of loss.

After the strategic adjustment, the life of the bee lotus has not improved in China.

Recently, the 2014 performance report released by Bu Lianhua showed that the turnover of lotus flower was 10 billion 912 million yuan, a slight increase of 0.3% over the same period last year.

Despite a slight improvement in revenue, losses in successive years have not been deterred.

In 2013, it lost 96 million 830 thousand yuan, and the loss in 2012 was as high as 392 million yuan.

The explanation for this is that the increase in sales resulted from the opening of 4 new stores last year, but this gain was also offset by the sale of 7 shops to WSL, a wholly owned Affiliated Companies of the parent group.

The narrowing of the losses is mainly affected by the increase in gross margin, the strict expenditure management and the cancellation of net income from other sources.

Public information shows that in Hongkong

The lotus flower parent company is the Chia Tai Group in Thailand.

In 1995, Chia Tai Group joined WAL-MART to introduce lotus into China, and the first store in 1997.

"Opened in Shanghai.

In 2008, the lotus was renamed as the lotus flower.

The Yangtze daily news reporter found that in the 15 years since 2000, the company had a net profit loss of up to 11 years, with a total loss of 1 billion 645 million yuan.

In the two tier market, the stock price of the bee lotus has long been reduced to penny stock.

At the same time, with the long loss of lotus flower,

Tides.

According to the lotus announcement, last April, the company sold 7 loss shops to the wholly-owned Affiliated Companies of its parent group.

In addition, two shops in Beijing came out of the news.

In Wuhan, the bamboo leaf Hill shop in Huang Xiao He road, Hankou, has already posted a notice of closing the shop in March 22nd.

Previously, the bee lotus sold all supermarkets in Tianjin to the Wumart business.

Closing stores and shrinking stores are also layoffs.

As early as 2012, there were rumors of big layoffs, but no evidence was confirmed.

However, after media reports, the high level personnel of the lotus flower bee were frequently changed.

In March 18th, the Changjiang Commercial Daily reporter contacted many people in the park, including two media correspondents, who said they had left. Another person said he was going to leave. He did not want to take a stand. A marketing director said he was not at work for the time being.

At 11 a.m. on March 15th, it was the weekend shopping peak. The Changjiang Daily told a visit to bu Mei Lianhua Supermarket in Baofeng Road, Wuhan, found that only 3 of the more than 10 cashiers were opened, with only 30 customers on the first floor of the fresh and non-staple food area, and less than 10 customers in the two floor department store.

A pair of middle-aged couple who bought two Carassius auratus in the supermarket told the Changjiang Daily reporter that the operation of the bee lotus has no special characteristics, only to buy some fish meat and seasoning, drawing closer to home is more convenient.

However, in contrast, there are many shopping centers in other supermarkets in Wuhan, and the empty parking spaces in the huge parking spaces outside the Metro stores are hard to find.

As the first batch of foreign supermarkets to enter China, why are they losing their first and long-term losses?

A recent survey released by the business researcher of North China shows that the changing market strategy and frequent executive turnover make the development of lotus flower in China unable to develop in the main business of supermarkets.

Public information shows that the change of executives is quite frequent.

Only in the past three years, in 2012, there was a major personnel adjustment. The former WAL-MART executive Chen Yaochang was CEO.

Chen tried to change, accelerate the opening of stores, try to promote high-end lifestyle supermarket life hall.

But Chen's bold decision has not stopped the declining performance, and his position has been adjusted.

Only a year later, Li Wenhai was appointed Vice Chairman and CEO.

Li Zeyi's radical measures began to try to advance steadily.

Frequent change of executives is a struggle between the two factions.

Chen Yaochang represented the WAL-MART department, and Chen's air dropped bee lotus became CEO. Many of the former WAL-MART executives turned to the lotus, while Li Wenhai represented Xie family.

In view of the rumours of the outside world, the bee lotus denied this.

However, apart from fighting with WAL-MART factions, the battle between the brothers of the family of Xie has also been flooding the capital market for many years.

Outside speculation, this is the deep reason for the change of personnel.

The frequent turnover of executives brings the difficulty of business layout.

The Yangtze River Commercial Daily reporter combed found that in the past five years, the strategy of lotus group has been changing.

In 2011, the bee lotus tried to take the road of "new format". This format is different from the convenience stores or supermarkets in general, and is different from that of hypermarkets and supermarkets.

But in 2013, the bee lotus had closed two living houses. Last year, the concept of life hall was put forward again.

In the Chen Yaochang era, the lotus flower had repeatedly tried to pform to the high-end supermarket and shopping center, but it was put on hold after the brief implementation.

In 2003, 2007 and 2011, the "Lotus shop plan" was put forward three times by the bee lotus. Now it seems almost impossible to achieve this goal.

Up to now, there are only 77 stores.

Du Yanhong, a retail researcher at CIC, once said that the layout of the bee lotus in China is a failure. The reason is that the retail environment in China is not good enough, and the business development is weak.

In his view, the "100 store plan" of the lotus flower is blind, and the regional layout is not scientific, and the location is loose.

According to the investigation by the Yangtze River Commercial Daily reporter, the three stores in Wuhan are located in the old communities where people gather, but they all exist in the form of single stores, such as amusement, catering and other supporting facilities, which are difficult to exert influence on the consumption of the surrounding population.

In addition, there are few brands in Bu Mei Lotus supermarket, and there is no competitive advantage in price.

There are retailers who believe that most of the lotus species are in the form of single stores. They are in the form of large stores. Business models lag far behind foreign investors or even local counterparts. They have not been able to improve for many years. In addition, the phenomenon of self governance among regions is also serious.