"Foreign Supermarket" Behind Closed Shop Hidden Big Action

It is understood that Carrefour Nanyuan shop opened in 2009, located in the new town of southern Linping, near the supermarket is located in a number of residential areas.

I didn't expect the store to be closed for 6 years.

In fact, this is not the first store that Carrefour has shut down in Hangzhou.

Last September, Carrefour shared the same fate at Jincheng store in Xiaoshan.

So far, Carrefour in Hangzhou only left the city's Yongjin store.

Continuous shutting down stores can't help thinking of whether the "foreign supermarket" is not well managed.

Yesterday, the reporter interviewed Carrefour Hangzhou district responsible person Zhao Qing.

He said that the store is a supermarket business adjustment, is a normal business behavior.

In addition, the outside world is wondering if Carrefour will withdraw from the Hangzhou market? The other side also denies that "closing the shop does not mean that it is withdrawing."

The Hangzhou market is unlikely to quit. "

Insiders from a supermarket in Hangzhou say that the Carrefour Yongjin store is located in Yanan Road, the golden section of Hangzhou, adjacent to West Lake, and has an excellent location.

Once Carrefour is out of Hangzhou, it is hard to think of it again.

Therefore, she believes that Carrefour Yongjin store "survive" probability is very large, will not take Xiaoshan and Yuhang two stores of the old road.

In recent years,

The news of closing shop often comes out.

Among them, WAL-MART and Carrefour are the two most frequent.

In the past two years, WAL-MART has launched a fierce trend of closing stores, shutting down more than 30 stores in China.

The retail industry seems to be at an unprecedented rate.

Carrefour is also deep in the whirlpool of stores. In addition to two stores in Hangzhou, time goes on, and Ningbo, Shaoxing, Xi'an, Foshan, Changchun, Henan and other places are also emerging.

News.

Every time the store moves, the supermarket will be attributed to the "company".

"

Reporters found that WAL-MART has a 9% "downsizing plan" in China.

Behind the Carrefour store, there seems to be some movement.

Reporters from Carrefour's official website saw that Carrefour entered the Chinese market 20th anniversary this year.

It launched a new development strategy and new organizational structure this year, including the launch of O2O e-commerce, the opening of convenience stores, the opening of hypermarkets in new cities, and the establishment of distribution centers.

Whether it is "downsizing" or the new strategy, can these actions improve the status of foreign supermarkets in China? The head of a foreign supermarket in Hangzhou believes that in the past few years, the scale of foreign supermarkets has been expanding too fast. In the past few years, they have been shrinking their stores because of cost, management and competition in the same industry.

"In fact, physical stores are not unnecessary, but now customers need more high-quality shopping places."

Ms. Kim, who works in a foreign supermarket, said that in recent years, the quality of life of Chinese consumers has been raised, the demand for commodities is higher, and the market is developing to high-end formats. Supermarkets must be adjusted in a timely manner to keep pace with market changes. Special stores such as WAL-MART and Metro will still be welcomed by the market.