Marketing Tools: The Fatal Attraction Of Stars And Money

Electric providers launched the technology of watching chain while watching.

When shopping is convenient, you may be more impulsive.

Many people feel this way: when they look at the models, they find the clothes look nice, but they do not know where to buy them. Or when they watch the TV series, they suddenly find that the bag of the lady is very beautiful. They want to go back to search, and do not know how to start.

If I tell you now, when watching the TV show, when you directly point the model, the purchase link will jump out of her clothes. Will you control the rhythm of buying and buying?

Two big

Giant Tmall and Jingdong have recently launched the technology of "watching and buying", so that you can see "buy", so that you can buy more conveniently and buy it on impulse.

Visible "buy" get

These two days, open the Tmall mobile client and enter the main venue of Tmall new wind. The system will automatically remind you to turn your cell phone to the left or right, and you will enter the somatosensory show. You can see many models walking on the screen of your handset through mobile phone swaying around the body.

Click on any model, she or his jacket, skirt, pants and even bag link will be popped out, click after you can enter the brand shop, directly purchase.

Jingdong has joined Iqiyi's fashion reality show, falling in love with supermodels, which has just started broadcasting, supporting the technology of "watching chain" while watching and buying. It can seamlessly connect Iqiyi and Jingdong's online sales platform, and consumers can click to buy players carefully when they watch the program.

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Not only is the electronic commerce platform, video website has long been eyeing this piece.

Like Iqiyi, Iqiyi has launched its own mall. When a netizen watches some TV shows, there will be a small mall entrance next to the video window, which will jump out of the same clothes of the hero in the play.

The reporter chose the first episode of "love apartment 4". When the character "Guan Gu magic" appeared in a blue coat, the purchase window of the "love apartment" genuine blue and blue magic blue wool coat was priced at 298 yuan.

New technology makes identification and matching more convenient.

Iqiyi's stakeholders said, "in fact,"

"Before" has been launched, but not widely used, a large reason is that the technology is very immature. In the play or video, the identification and comparison of products is done by manpower, and one piece corresponds to the product, and the manpower is very limited.

In fact, it is an upgraded version of the "chain of vision technology" linked to the Jingdong online platform. The industry is called "video out". This upgrade technology can automatically identify the product elements in the video. At the same time, the product will send out prompts through floating screen, viewpoint and electronic commerce page and so on, so that the audience will be guided to the shopping interface, without any need for manual intervention, and the scope of application will be greatly increased.

Increase your impulsive spending power.

For consumers, this is a new way of shopping. When you see the clothes look good, you can place the order, and you don't have to bother looking for it everywhere. The shopping experience is very convenient.

The result of such convenience is that it is easy to impulsive consumption.

Yes, increase your impulsive spending power. This is what several big business platforms are fighting for.

Before watching TV, you can see that the costumes of the heroine are very beautiful. They may only flow when they see them, but forget about them.

Even if you really want to buy the same money, you don't know where to go before you find out what brand it is on the Internet.

Now when you use this technology, you can see that the clothes are nice, and there are shopping links to lure you. You can buy the same mouse with a little bit of your brain.

Jingdong said that the use of new technology is to help its apparel platform.

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From the selling of 3C digital home appliances and other proprietary products, Jingdong is now on the road of pformation and upgrading of the open platform. Fashion dress is one of the most important parts.

Last year, clothing has become one of the largest sales of all its products.

In order to further expand the clothing platform, Jingdong recently held the "Shang Jingdong 2015 Jingdong spring and summer fashion show", GAP, GANT, Nautica, Levi "s", Marks&Spencer and other hundred spring and summer new products appeared in full scale. At the same time, invited Lacoste, C&A, attachment, WonderBra, MontBlanc, Pak Fu, San Kang Ni, WHY, Sanna and other 9 brands to enter the Jingdong clothing.

Tmall's action is also very large. Yesterday, more than 5000 brands, including Burberry, Lancome and MINI, started to sell more than one million new products during the "Tmall new fashion season". This number increased by more than 3 times over the same period last year.

At the same time, through the big data calculation, push personalized show contents for different consumers, combined with mobile phone somatosensory operation, let everyone play hi while increasing the interest of buying.