Prada First Fall In Annual Sales

Following the decline of Gucci Gucci brand, Prada Prada became another brand that fell rapidly. The group's Prada SpA Prada group, which was named by the same brand, released its preliminary annual results yesterday, showing that the group's revenue fell by 1% to 3 billion 552 million euros in the 2014 fiscal year, compared with 3 billion 586 million euros in the same period last year.

Initial results in 2014, Prada SpA Prada group chose to publish on Sunday and did not disclose same store sales results.

Prada SpA, CO chief executive of Prada group Patrizio Bertelli, said that the 2014 fiscal year, which is more uncertain and complicated than geopolitical and financial environment, has temporarily hindered the growth of the group. However, he also said that the environment will not affect the long-term growth target of the group. Prada SpA Prada The group will continue to focus on medium-term plans for industrial, marketing and retail investment to ensure steady growth in the future. But he also said that in order to protect profits, we will pay close attention to cost control.

Press channel In the 2014 fiscal year, the wholesale channel revenue of Prada SpA Prada group fell 4% to 532 million euros, and the fixed exchange rate fell 5%. Sales decline was mainly caused by the implementation of retail strategy in the European and American markets. Asia Pacific Region The DFS channel recorded an increase in the number of Chinese consumers, while the direct channel sales were 2 billion 981 million euros, down 0.5% from 2 billion 996 million euros a year earlier. Sales growth in Japan, the Americas and the Middle East failed to offset sales decline in Europe and the Asia Pacific region. The decline in retail revenue in Europe is mainly due to reduced consumption of tourists and slow economic recovery in Europe and weak domestic consumption demand. The Asia Pacific region as the hardest hit area of the luxury market in 2014, the Prada SpA group was extremely depressed in the market. In the 2014 fiscal year, the Asia Pacific Sales of the group fell by 5%, the fixed exchange rate fell by 7%, the total income of the Japanese market in 2014 increased by 8%, and the fixed exchange rate had a double-digit increase of 13%. Although the Middle East market was affected by the decline in the number of Russian tourists, it still had 10% sales growth and a fixed exchange rate growth rate of 95..

According to brand, Prada brand income decreased by 1.7% in the 2014 fiscal year, fixed rate 1.6%; Miu Miu recorded 4% sales growth, 4.4% increased by fixed exchange rate; Church 's and Car Shoe respectively recorded 14.8% (fixed exchange rate 12.2%) and 12.7% (fixed exchange rate 11.5%) sales growth.

Prada SpA Prada group will announce its full results at the end of March.