Nanjing: Big Data Boost Trademark Supervision Service Precision

"Not only has the national trademark approximate query, homophonic similar query functions, but also can query the names, graphics, classification registration number, initial examination time, registration time and other contents of all trademarks in Nanjing, so that the large data management of trademark management in Nanjing will become a reality." Huang Mingchun, deputy director of Jiangsu Nanjing industrial and commercial bureau, made the above introduction to Nanjing trademark supervision and management software.

In recent years, with the vigorous promotion of Nanjing municipal government and municipal industry and Commerce Bureau, the development of trademark in Nanjing has made new breakthroughs every year. By the end of 2014, the number of effective trademarks registered in Nanjing reached 80 thousand, with 251 international trademark registrations, 88 famous trademarks, 394 famous trademarks and 743 famous trademarks.

Although the local government attaches great importance to the industry and commerce sector, it has provided a good environment for the development of the trademark industry in Nanjing. trademark Most of the statistical analysis of development relies on traditional means, which brings difficulty to the subsequent development and supervision of the trademark cause. To this end, Nanjing city commerce and Industry Bureau has speeded up the exploration and innovation of trademarks. management service The pace of the path, especially in the new " Trademark law After the promulgation of the Trademark Office, the bureau made a thorough investigation of the trademark registration and usage in Nanjing. While seriously analyzing and studying the macro and micro economic situation, the bureau also took the initiative of the State Administration for Industry and Commerce and the Nanjing municipal government to report the trademark strategy promotion plan of Nanjing in the next three years, with the support of the relevant parties, and at the same time innovating the Nanjing trademark supervision and management software, taking into consideration the macro and micro economic situation as well as the characteristics of the trademark strategy development in Nanjing and the new requirements of the trademark work in the new era.

In September 2014, with the support and coordination of SAIC, the Nanjing Municipal Bureau of industry and Commerce obtained relevant data of more than 80 thousand trademarks in Nanjing area from relevant departments, and conducted a comparison, amendment and improvement over a month. Finally, a complete and accurate Nanjing trademark database was formed. At present, the trademark supervision and management software has been running smoothly in Nanjing industrial and commercial bureau.

It is reported that the next step is that the Nanjing Municipal Industry and Commerce Bureau will extend the Nanjing trademark supervision and management software to the municipal market supervision and Administration Bureau of the whole city for trial, and through the big data of the software, we will set up the list of escorting brand support enterprises at the two levels of the city and district, clarify the specific contact personnel, and carry out "one enterprise, one policy" trademark assistance for the enterprises to be supported. At the same time, in the "doubles" action, we should make full use of the advantages of big data to achieve precision strike.