Luoyang: Vigorously Implementing Trademark Strategy To Boost Enterprises' Accelerated Development

In February this year, Luoyang Jinliang wire and cable Co., Ltd. in the old city power project bidding, seized 3 tenders in 4 tenders, signed a product supply contract of 10 million yuan.

Shi Jinliang, the head of the company, said with deep feeling, "the success of this bid is due to the excellent quality of the products. Two, it is because the company has the brand name of" Henan famous brand ".

In recent years, Yanshi has actively implemented trademark strategy to support enterprises becoming bigger and stronger.

As of the end of February this year, the city has 1 well-known trademarks in China, 1 certificates of geographical indications, 56 famous trademarks, 1200 registered trademarks, and the total number of registered trademarks and famous trademarks has ranked the forefront of counties (cities) throughout the province for many years.

Song Yilin, Secretary of the municipal Party committee, said that in the economic development, we should give full play to the leading role of the brand economy in the upgrading and upgrading of Yanshi's industries, the driving role of the pformation of innovation achievements, and the guarantee for sustainable development.

Yanshi's new driving force for economic development.

In order to fully implement the trademark strategy, Yanshi has lined up the dominant industries, high and new technology industries, traditional industries and enterprises with competitive potential in the city.

Create echelon, targeted guidance and assistance.

In order to mobilize the enthusiasm of enterprises to declare China's famous trademarks and famous trademarks, the Yanshi municipal finance produces special funds every year. In addition to the Luoyang awards, the enterprises newly awarded the well-known trademarks in China are awarded 300 thousand yuan for each piece, and 100 thousand yuan for each enterprise that has obtained the famous trademark and geographical indications certification mark or collective trademark.

In 2014 alone, Yanshi gained 12 famous trademarks.

Henan Chun bin wire and cable Co., Ltd.'s "Chun bin" trademark became a famous trademark in 2010.

Turning to the benefits of developing the brand economy, Wei Yingchun, the company's head, said: "before the company's production of wire and cable was only sold in the province, now more than a dozen provinces have sales, and the market share of products in the province has increased by 20%."

Last June, in an open bid made by a Real Estate Company in Zhengzhou, Chun bin wire and cable company got a about 6000000 yuan order contract successfully because of its famous trademark in the province.

At the beginning of last year, the "dragon Jiao" trademark of Luoyang Jinji Shoes Co., Ltd. was identified as a famous trademark by the provincial Trade and Industry Bureau.

Speaking of the changes brought about by the provincial famous trademarks for enterprises, Liu Wenhong, the head of the company, said: "last year, the shoe industry was depressed, but the sales volume of our company not only did not decrease, but it opened the market in more areas, with an annual output value of more than 2800 yuan."